RISMEDIA, June 7, 2007-Accent Realty Group has announced the results of a 45-day information? gathering survey. The purpose of the survey was to determine the needs and preferences of home buyers searching the Internet when relocating to Nashville, Tennessee.
“Since anyone can do their own MLS search from any real estate Web site, we wanted to conduct the survey to learn what information we can provide that will be most helpful for newcomers to the area,” says Pam Rumley, broker/owner of Accent Realty Group.
“Another reason for the survey was to determine if home buyers were familiar with the real estate agency relationship that exists between clients and real estate agents.”
The results of the study showed that most prospective home buyers are not familiar with terms such as “dual agent” or “facilitator.” The study indicated that most agents are not educating their clients well in this important legal area, because well over 50% of the responses indicated that they had no idea that there were different kinds of Realtors.
According to the survey, it seems that people are not aware of the conflict of interest that exists in many real estate transactions. Many did not know the difference between a buyers agent and a sellers agent, nor their respective duties.
Most of the respondents indicated the following when asked about the most important things they wanted to find on a Web site:
• Traffic and distance to major highways
• Medical information
• Location of hospitals
• Commuting time to work
• Moving tips
• Home buying tips
• More photos of homes
• Community information
• Area shopping
• School information
The survey also indicated that home buyers do not want a lot of contact with a Realtor until they are ready to buy; and then they wish to initiate the relationship. Almost all respondents, according to the survey, wanted communication by e-mail as opposed to telephone conversations.
When participants were asked what they considered critical information to have on a real estate Web site:
• Search for Homes – 85.7%
• Local School Information – 42.9%
• Local Demographics – 41.3%
• Local Crime Rates – 57.1%
• Local Tax Information – 28.6%
• Sex Offender Registry Information – 14.3%
Rumley’s Web site, www.NashvilleRealEstateAuthority.com contains in-depth information about the Nashville and Middle Tennessee area, according to the company. One feature is their new money-saving “Bundle Package.”
For more information, visit http://www.NashvilleRealEstateAuthority.com.
