RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Four Prudential Realty Offices Find Back Office Vendor that Goes ‘The Extra Mile’

June 18, 2007, 9 am
Reading Time: 2 mins read

RISMEDIA, June 19, 2007-Prudential California Realty, Prudential Nevada Realty, Prudential Texas Properties and Prudential Texas Realty have praised Profit Power Team for their commitment to service and support.

“When you have a real estate organization as large and diverse as Prudential California Realty, Prudential Nevada Realty, Prudential Texas Properties and Prudential Texas Realty with more than 5,100 agents in 139 offices handling more than 35,000 transactions that generated $15 billion in sales and was ranked the eighth largest broker in the United States in 2005, then your back office solution provider had better bring in their ‘A’ game,” said Steve Russo, the CFO for the Prudential California Realty, Prudential Nevada Realty, Prudential Texas Properties and Prudential Texas Realty.

“We selected Profit Power as our back office solution in July 2005 for many reasons. We liked that they have been around since 1978. We liked that fact that many of their current clients were large enterprise firms, such as ourselves. But the one thing that stood out as we investigated the organization behind the technology was their ‘can-do’ commitment to service and support,” Russo said.

“We found that the Profit Power Team met whatever challenges we encountered during the implementation phase and they went the ‘extra mile’ to ensure a successful conclusion to our implementation of Profit Power Solution,” said Russo.

“A new end-to-end back office system will have a direct impact on just about every person within the real estate organization,” said Aaron Taylor, CEO for LanTrax, Inc., the exclusive service provider for the Profit Power back office system. “As such, the Profit Power Team is required to provide a 110% committed effort to ensure the client’s goals are achieved. The entire Profit Power Team really appreciates it when a client recognizes the energy we put into their implementation project and we congratulate the entire staff at Prudential California Realty, Prudential Nevada Realty, Prudential Texas Properties and Prudential Texas Realty for their fantastic effort and team approach.”

“I would highly recommend Profit Power and their Profit Power Team to anyone looking for a full-scale back office solution for large enterprise size real estate organizations,” said Ed Krafchow, president of Prudential California Realty, Prudential Nevada Realty, Prudential Texas Properties and Prudential Texas Realty.

For more information, visit www.prudentialproperties.com and www.profitpowersystem.com.

Beth McGuire

Beth McGuire

Recently promoted to Vice President, Online Editorial, Beth McGuire oversees the editorial direction and content of RISMedia’s websites, and its daily, weekly and monthly newsletters. Through her two decades with the company, she has also contributed her range of editorial and creative skills to the company’s publications, content marketing platforms, events and more.

Related Posts

listings
Agents

New York Real Estate Leaders React as State Considers Restricting Private Listings

April 15, 2026
UCO
Agents

Universal Consulting Opportunities Advances Global MLS Adoption and Industry Collaboration

April 15, 2026
premarketing
Agents

The Pre-Marketing Rush Is Reshaping Listings—and the MLS Record

April 15, 2026
Compass
Agents

Consumer Report Finds Compass Growing Market Share, Predicts More Double-Ended Deals

April 15, 2026
Dip in Rates Supports Home-Purchase Application Activity Uptick
Industry News

Dip in Rates Supports Home-Purchase Application Activity Uptick

April 15, 2026
PropStream
Agents

PropStream Launches Enhanced Draw Map Tool for Precision Search

April 15, 2026
Please login to join discussion
Tip of the Day

7 Potential Under-the-Radar Issues That Could Derail a Deal

When clients buy a home, under-the-radar issues often involve factors beyond cosmetic appeal, which can lead to significant financial and legal problems down the line. Read more.

Business Tip of the Day provided by

Recent Posts

  • New York Real Estate Leaders React as State Considers Restricting Private Listings
  • Universal Consulting Opportunities Advances Global MLS Adoption and Industry Collaboration
  • The Pre-Marketing Rush Is Reshaping Listings—and the MLS Record

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X