RISMEDIA, Oct. 1, 2007-When thinking about high technology, text message marketing, mobile marketing and “dot coms,” Missoula, Montana may not be the first place you think of. Missoula native and former Bay Area resident, Mike Sparr, is working hard to change that, and it seems to be working. Just over a week ago Goomzee secured a large customer in Georgia, and this week a customer in Florida, making the tally for total states served 11, in just over five months of making the service available.
According to the company, Goomzee provides a two-way text message marketing service called Goomzee Connect. It allows advertisers to incorporate text-message marketing into their advertising and is currently focused on providing service to the real estate segment. Advertisers sign up for unique keywords (or codes) and can enter textual information in the form of campaigns via a simple Web site administration. When people send a text message to Goomzee’s nationwide short code (44133), along with the keyword, the information is sent to their cell phone and the advertiser is alerted of the inquiry.
“We are excited with the opportunities our technology platform can offer, even beyond what we are currently providing today. It takes a while for a paradigm shift to mobile, just like when businesses began adopting the Web, and we’re bullish for what the future has in store,” notes Sparr.
The mobile marketing channel is one of the first new channels in 20 years, following the Web channel (Internet). Companies are still finding ways to leverage mobile technology but it seems that real estate buyers and sellers are happy with the way things are going. Next time you think text message marketing, perhaps think of Goomzee and Missoula, Montana.
For more information about Goomzee, visit www.goomzee.com.
