RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
RISMedia
No Result
View All Result

Revving Up Your SEO

Home Uncategorized
January 2, 2008
Reading Time: 3 mins read

12leadweb.jpg

By Brian Corey

RISMEDIA, Jan. 2, 2008-For the average Web user or a Realtor who concentrates his or her efforts largely on traditional sales and marketing methods, Google is basically a wildly popular search engine which is so famous, its name also acts as a frequently used verb. When you ask someone a question about a topic they’re not familiar with, you may have heard them reply “Why don’t you Google it?”

Indeed, Google has become the leader on the Internet in terms of information gathering and it’s still the primary focus Web site developers concentrate their search engine optimization (SEO) efforts on. In a nutshell, SEO is the process of tweaking your Web site according to search engine standards in order to bolster your appearance on results pages.

Google has these things called “bots” which are basically automated tasks created to perform a designated set of instructions. These bots are assigned to scour the Internet on a daily basis and check for any new Web sites that have emerged or any changes made to existing Web sites that are already within Google’s database or their “Web site collection”.

These bots also come with instructions that tell it what specific components or requirements within a Web site to look for. These instructions are designed to weed out Web sites that have little or no relevancy from the ones that actually have useful information and follow Internet / Web site conventions.

Unfortunately, nobody really knows the exact intricacies of Google’s bots and how they determine what’s good and what’s not. However, SEO specialists have discovered that there are certain items which have become standard in terms of what to do and what not to do and serve as building blocks to get the ball rolling in your SEO efforts.

Tell Google About Yourself, But Don’t Overdo It

Back when search engines like Yahoo!, AltaVista, and Lycos ruled Internet search, keywords (the words that describe your Web site) and META tags (specific items that describe your business or niche market) were extremely important and, although they remain a vital component and are considered a part of proper Web site development practices, overstuffing your Web site with keywords or throwing in a bunch of useless unrelated text toward the very bottom of a Webpage as was commonly done in the past will actually work completely against you today.

Be thorough in your Web site description yet succinct and use keywords that are the indeed most relevant and which you know are commonly searched for. Several Web sites exist that aggregate data on what words people are typing into search engines. Spend some money and take advantage of their services.

Information is the Substance, Animation is the Veneer

Lots of businesses want their Web site to incorporate Flash animation of some sort. After all, a static Web site pales in comparison to one that actually has things moving here and there, right? Not necessarily.

For one, not everyone likes Flash; especially those “introductions” that are simply there for visual purposes. Regardless of what anyone may tell you, the Internet is designed to distribute information and the average attention span of a Web user is limited and some people just don’t care for the glitz.

The same concept more or less applies to Google. A completely Flash based Web site looks like one giant blank image to its bots and therefore, regardless of how well researched and informative your Web site is, it will be overlooked.

The key is to develop a Web site that incorporates traditional elements with some use of Flash, while ensuring that those Flash components do not have any vital information that you know is important. If anything, use it to spice up the attractiveness of your Web site, but don’t make it the absolute focal point.

Speak for Yourself

Promoting yourself and becoming a worthwhile force in the industry is by offering something that no one else has. Keeping that in mind, there’s no reason why you should try and replicate a competitor’s Web site exactly.

Google has strict policies against copying text from another Web site verbatim. If it’s detected (and it will be), your Web site will disappear instantly and there goes that huge amount of crucial exposure you just lost. Getting it back into Google’s database is a tediously laborious process that shouldn’t even be an issue if you simply take the time to write your own text or at least hire someone that can read and write properly and professionally to do it for you.

The whole science behind SEO goes beyond what’s mentioned above, but these three vital rules are perhaps the most important in at least getting Google to “befriend” your Web site and not feel the need to sever ties instantly. Using this as a primer, you can delve further into the minutiae of SEO and develop your Web site into a top player when it comes to the ever-changing and highly competitive arena of search engine ranking.

Brian Corey is with Real Estate Systems Integrator.

For more information, contact seo@resionline.com.

ShareTweetShare
Paige

Paige

As RISMedia’s Managing Editor, Paige Tepping oversees the monthly editorial and layout for Real Estate magazine, working with clients to bring their stories to life. She also contributes to both the writing and editing of the magazine’s content. Paige has been with RISMedia since 2007.

Related Posts

An Open Letter to MLSs and Their Member Brokerages
Uncategorized

An Open Letter to MLSs and Their Member Brokerages

July 14, 2022
Should You Install Wallpaper If You Plan to Sell Your House in a Few Years?
CRISIS-Friendly

Should You Install Wallpaper If You Plan to Sell Your House in a Few Years?

June 15, 2022
RISMedia Honors New-Agent Success With Annual ‘Real Estate Rookie of the Year’ Award
Uncategorized

Only 2 Weeks Left to Nominate a Standout Agent as ‘Rookie of the Year’

June 15, 2022
How to Maximize Editorial Coverage in Your Content Marketing Strategy
Uncategorized

How to Maximize Editorial Coverage in Your Content Marketing Strategy

June 6, 2022
New Report Ranks Best Cities for Renters in 2022
Uncategorized

New Report Ranks Best Cities for Renters in 2022

May 23, 2022
10 Reasons to Join Your Peers in Washington this September
Uncategorized

10 Reasons to Join Your Peers in Washington this September

July 26, 2022
Tip of the Day

There’s Gold in Them There Leads. HomeKeepr Can Help.

Does your brokerage have leads no one is working? Let’s put those leads to work! Our Moover Intelligence feature identifies... Learn more.

Business Tip of the Day provided by
REGISTER NOW

Recent Posts

  • BCI Up as Brokers Roll With the Punches
  • Democratic Bill Passes Senate, With Changes
  • Refinances Fuel Slight Increase in Mortgage Applications This Week

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X