RISMEDIA, Jan. 10, 2008-Better Homes and Gardens Real Estate LLC announced that the company has filed its Franchise Disclosure Document in all franchise registration states. The newest Realogy residential real estate brand is now positioned to hold open discussions in over 40 states with prospects to operate Better Homes and Gardens® Real Estate offices. Additional state approvals and international authorizations are expected prior to the brand’s anticipated consumer launch in July 2008.
“We are now ready to engage in meaningful discussions with real estate companies looking for a new competitive advantage in 2008,” said Sherry A. Chris, president and CEO, Better Homes and Gardens Real Estate LLC. “In markets across the country and abroad we will begin meeting with well-established firms interested in building progressive brokerages with a global brand that is uniquely tied to passion for the home. We anticipate strong demand for a platform that will deliver technology, business productivity tools and sophisticated marketing as significant points of differentiation.”
According to the company, Realogy Franchise Group Senior Vice President Scott Schubiger will be responsible for developing and executing the domestic strategic growth plan for the new brand. In the months ahead Schubiger will build a national sales team to meet the brand’s aggressive growth goals.
“In what has been a challenging business cycle, many real estate firms are in need of additional resources to help them compete,” said Schubiger. “With a strong brand and the resources to back it up, we are well positioned to assist affiliating brokers at a critical time and position them for growth in the months and years to come.”
Schubiger has a demonstrated history of success in the real estate industry. He is a consultative sales executive with 15 years of experience in guiding teams for world-class companies. In addition to leading sales organizations in the U.S. and abroad, he has significant experience in marketing and mergers and acquisitions.
For more information, visit http://www.realogy.com/about.
