RISMEDIA, August 6, 2008-It was announced that Kenneth Jenny, Ginny Cain McMurtrie and Michael Bonfils have joined together to create a unique media consulting services company called Mediatise. Mediatise is focused on the residential real estate brokerage industry and the specific challenges faced by all brokerage companies in today’s market.
According to the company, it has designed an offering that provides a brokerage company with a comprehensive resource assessment and list of strategic recommendations plus assists in the execution of a resulting “inline media strategy.” The objective of this strategy is to create a unique offering targeted to attract consumers of real estate brokerage services.
“To my knowledge, Mediatise is the only company in the industry to provide this type of specialized service – one that is much needed now”, remarked Jenny, managing partner of Mediatise, LLC. “There exists a real dichotomy in our industry today. The market is very challenging while the opportunities for differentiation are readily available. Our intention is to assist a brokerage company in unlocking those opportunities and capturing a commanding share of the emerging market-something that I believe has not been capitalized on by any one force to date.”
Jenny, Cain McMurtrie and Bonfils bring an extensive amount of marketing, media, brokerage and applied technology experience to their offering. With a combined 80 years of expertise they have developed the proven ability to surface creative and competitive opportunities needed to drive efficiencies to the marketing and advertising efforts of nearly any real estate brokerage company.
“We believe that in this market it’s not how to do more with less, but how to do more with nothing,” commented Cain McMurtrie, partner with Mediatise, LLC.
“Nearly every brokerage company has made necessary cuts to their media budgets, but few have answered the real question of what to do now with what is leftover.”
According to the company, Mediatise is bullish on the market and remains extremely optimistic about the future of real estate marketing. “It is impossible for the leadership of today’s brokerage companies or their support staff to understand or stay current on the developments related to real estate media”, said Bonfils. “Market opportunities are created by new media strategies daily and that’s why it is very clear to us that tomorrow’s leaders of the real estate brokerage business will need to partner with outside resources, like Mediatise, to assure that they remain on the leading edge of the change that is occurring in today’s world of media offerings.”
“The times of annual media plans are long gone-forever more such plans need to be flexible and fluid and will change constantly,” said Jenny. “Today everything real estate, has the real potential of changing every day.”
For more information, call 949.854-9483 or e-mail services@mediatise.com.
