RISMEDIA, November 3, 2010—Realtors Property Resource, LLC (RPR) announced that it is currently live for over 179,000 Realtors across the country. RPR began its application launch to MLSListings Inc.’s 18,600 Realtor members in Sunnyvale, CA on September 16, 2010. To date, RPR is live in 43 markets representing almost 200,000 Realtors.
“RPR has moved quickly since it was incorporated in November, 2010,” said RPR President Marty Frame. “We began beta testing with nearly 1,000 Realtors in 13 MLSs, starting in March, and we received wonderful and helpful feedback from them. It’s gratifying to see RPR moving to the next level in markets around the country.”
RPR is licensed in 135 markets which represent over 262,000 Realtors, which will continue to launch each week through the end of 2010. In addition, more than 387 MLSs and Boards are currently in an active process of considering a partnership with RPR.
“Our high adoption rate from the MLSs has allowed the RPR team to begin looking down the road at additional tools and features that can really benefit brokers and agents,” said CEO Dale Ross. “It has been RPR’s mission from the start to build out specific tools and applications for Realtors in all segments of the industry.”
Toward that end, RPR recently began two initiatives slated for 2011, a package of broker-centric tools within the RPR application, and a companion commercial application. RPR’s Broker Tool Sets Program is currently in development with the partnership of a number of large brokers around the country. Its core value proposition is to leverage the RPR’s national parcel-centric database in order to provide reports, trends and forecasting tools which can focus on custom defined markets, allowing a broker or manager to cross existing boundaries and see a true picture of their company’s market area. Additional features will include broker co-branding, affiliated service branding, and delegated servicing within the RPR website. “We believe the entire RPR offering is extremely important and valuable for the industry,” said Rei Mesa, president and chief executive officer of Prudential Florida Realty. By engaging RPR early and sharing our vision of what should be included in these tools based on our vast experience in the Florida market, we’re confident it will not only prove beneficial for us, but for Realtors and brokers across the country.” RPR plans to launch its Broker Tool Sets in the spring of 2011.
Additionally, RPR is working with Charlotte Region Commercial Board of Realtors to develop its commercial application, as well as national task force of commercial leaders to create strategies for its projected launch in Q3 of 2011. The RPR commercial application will leverage RPR’s robust national database of public records, tax assessments, deeds, liens and best in class foreclosure and distressed property data to integrate with high value commercial data sets such as sales and leasing information and site details. RPR’s planned analytics and reporting features will include segmented overlays such as occupation, density of renters, retail behavior and site comparisons.
For more information, visit blog.narrpr.com.
