“We’ve always understood the customer’s needs,” says Weichert. “Not only do they need a house, but they also need a mortgage, homeowner’s insurance and title insurance to go along with it. That was what prompted us to expand into all of the additional real estate-related services that we offer today.”
A Family of Companies All Related to Real Estate
There’s also the organization’s affiliated companies that go beyond the simple residential real estate transaction and expand operations into high-growth areas such as relocation services, franchising, corporate housing and commercial real estate. Using the same winning formula for success, all areas of the company rely on a reputation for quality service and real estate expertise.
“The reason we’re so successful,” says Michael T. Robinson, president of Weichert affiliated companies, “is that we keep it simple. There’s not a lot of mystery to being successful in the real estate business. We’ve identified the key activities for success, and we make sure they’re being done every day.”
Constantly seeking ways to improve and expand, Weichert recently completed a re-branding of its relocation company, a transition spearheaded by Aram Minnetian, president of Weichert Workforce Mobility. Formerly known as Weichert Relocation Resources, the switch to the Weichert Workforce Mobility name helps capture the full scope of the company’s capabilities, while also reinforcing its customer Value Proposition: Optimizing Your Mobile Workforce.
It’s not merely a name change. It’s a response to the ever-evolving relocation needs of today’s businesses. Companies are investing more outside North America to drive their long-term growth, and shifting demographics are generating new types of assignments. Perhaps most importantly, companies are seeking greater alignment between their workforce mobility programs and their workforce strategies and business goals, a trend seen both within Weichert and throughout the industry.
