Navigating the constantly changing real estate environment isn’t always easy, and that is part of the reason why in 2001 Weichert began offering franchise opportunities to other real estate companies that wanted to benefit from the Weichert name and operating systems. There are now nearly 250 Weichert franchise offices operating in 36 states, with more in the pipeline.
It’s a win-win situation whereby independent real estate brokerage owners can benefit from Weichert’s proven marketing and management systems in return for paying a small royalty to Weichert on completed sales.
“At Weichert, we work in partnership with our franchise brokers,” says Marty Rueter, president of Weichert Real Estate Affiliates, who has been with the company since 2001. “At the beginning, we provide an intense program for getting started as a Weichert affiliate and then stay in touch and work with our franchisees to ensure they have a complete business plan in place that will help increase their production and profitability.”
Other areas identified for growth are corporate housing and commercial real estate. Weichert Corporate Housing was created in 2001 as an outgrowth of Weichert Workforce Mobility, specifically to provide corporate transferees with short-term housing. After acquiring Manhattan-based Premier Relocation Solutions in 2010, Weichert Corporate Housing has set a new standard for providing all-inclusive, affordable interim housing and furnished apartments nationwide. Likewise, Weichert Commercial Brokerage has realized new growth opportunities assisting Weichert Workforce Mobility clients with commercial real estate.
“The synergies between our affiliated companies are yet another way we can expand and improve upon the services we offer our clients,” says Robinson. “Beyond typical relocation services, we can also be a resource for our clients’ temporary housing and commercial real estate needs.”
