Buying or Selling, There’s Really a “Weichert Difference”
Despite the company’s diverse offerings, Weichert’s foundation will always remain rooted in residential real estate sales, according to Jacelyn Botti, head of residential sales. “Weichert was founded as a residential sales organization, and still remains steeped in its rich history of helping people achieve the American Dream of homeownership,” she says.
The company prides itself on its ability to meet the needs of its customers, with each Weichert sales office operating as a true “one-stop” destination for the full range of real estate products and services.
“Unlike many of our competitors who claim to offer this service but only have an 800 number for people to call, we have a Weichert Gold® Services Manager they can meet in their local Weichert office,” says Steve Adamo, president and CEO of Weichert Financial Services. “He or she has the expertise to provide mortgage solutions and advice, and to streamline the delivery of homeowner’s and title insurance and even assist with the many details of moving.”
While relying on tried-and-true sales and marketing techniques such as newspaper advertising and a time-tested Open House program, Weichert also finds itself on the cutting edge of technology. The company has long been committed to an Internet marketing strategy that utilizes the award-winning Weichert.com website in combination with its fully staffed call center. This helps attract Web traffic to its clients’ listings, and to subsequently pass interested buyers quickly through to sales associates for follow-up.
The common thread running through every part of the Weichert organization is something Jim Weichert refers to as the “Weichert Difference”—a noticeably higher level of service that makes a customer’s real estate experience as easy and as stress-free as possible.
