ERA Grizzard Real Estate, formerly known as ERA Tom Grizzard, has been an industry and community leader for more than 45 years. Several years ago, the firm’s ownership passed from founder Tom Grizzard to his son, Gus Grizzard, and continued to capitalize on the company’s strong brand cache. When news of the brand’s reimaging campaign was announced internally, both father and son knew this was a prime time to signal that the firm had entered a new era, not only with the new look and feel, but also with a new name and the expansion into a fifth market in Clermont, Fla.
“Changing our trade name to ERA Grizzard Real Estate symbolizes the evolution of our company, along with that of our ERA Real Estate brand,” explains broker/owner Gus Grizzard. “Real estate is one of the fastest evolving industries and this is a visual cue to the public that we are evolving with it.”
Grizzard and company unveiled their new look and name with a lively tree planting ceremony to signify both growth and change. Days later, they completed the Clermont location acquisition.
Across the country, Pargin Realty ERA in Albuquerque, New Mexico, and sister company ERA Sellers Buyers and Associates in El Paso, Texas, made a similar move. Coinciding with the firms’ rebranding, both companies updated their trade names to ERA Sellers & Buyers Real Estate, creating synergies and underscoring the regional strength of the two operations.
Commitment to Community
Many ERA companies are combining their launch parties with fundraisers to benefit local organizations, tapping into ERA Real Estate’s long history of commitment to the community.
ERA Reardon Realty in Jackson, Mich., leveraged its ninth annual Summer Wine Down event as the backdrop to launch its new look to the community while raising money for MDA. A fun night of wine and beer tasting, hors d’oeuvres, a silent auction, and live music featured wines from local vineyards and beer from local and regional breweries.
ERA Hirsch Real Estate Team in Statesboro, Ga., also combined the company’s unveiling and launch party with their annual MDA fundraiser, hosting a community chicken bake for more than 350 people. According to broker/owner Pat Hirsch, “The recognition and attention that the event provided was invaluable; we could not have gained this type of exposure through traditional advertising, and we were excited to combine our annual event with a larger brand initiative that positions our company as a fresh-thinking, dynamic team.”
“Real estate is a grass-roots business and we take a very individual approach to how we serve our customers,” says Young. “We believe our job is to facilitate the growth of our brokers and agents in a way that works best for them, and as our brokers introduce the ‘new ERA’ to their communities, it’s clear that they are reflecting the unique characteristics of their company and their markets in a way that is most meaningful to the people they serve.”
For more information, please visit www.era.com.
