BP: You mentioned earlier that today’s buyers are pretty savvy. How are you serving the changing needs of both buyers and sellers?
KK: Technology has forever changed the way we live and work, and our focus today is on dealing with clients as they wish to be served. We were among the first companies in Indiana to embrace the paperless real estate transaction and to provide a mobile property search platform for consumers. Our systems are designed to be more accessible from mobile devices, providing instant response times, an intuitive customer experience, and paperless transaction management to help our agents better connect with their customers.
BP: What do you see as your greatest challenges?
KK: Staying on top, both in terms of industry leadership and customer satisfaction. Our marketing partners and our entire management team are charged with drilling down to the needs of every local market—seeking and implementing the best tools and strategies to help our agents succeed.
BP: And where do you see the greatest opportunities for increased business?
KK: First and foremost, maximizing the draw of the Berkshire Hathaway brand. Real estate schools are busy again, and we intend to recruit top level professionals and continue offering new and better ways to guide them to successful careers. Second, maintaining the kind of company environment that inspires excitement through collaboration and productivity. That’s really the hallmark of the company…and third, anticipating trends and changes in ways that give our buyers and sellers a distinct market advantage.
BP: Craig, in your opinion, what is most critical to the firm’s success path forward?
CW: Positioning the company’s services to capitalize on the new business opportunities we anticipate during and after our transition to Berkshire Hathaway HomeServices. We will be part of a defining moment in our industry that will revolutionize the way services are provided to both our agents and their clients. We understand the opportunity we’ve been given and intend to take full advantage of it here in Indiana.
BP: What’s in store for the company’s future?
CW: We have a new brand and an invigorated mindset that will be recognized across multiple generations of clients and real estate professionals. We have realized great success by collaborating with our marketing partners across the state, developing innovative strategies and marketing techniques that empower our agents to provide clients with all the information they need to make informed decisions. The support we receive from BHHS will allow us to continue this kind of success.
KK: John and I feel blessed and fortunate to have had the chance to partner with real estate professionals across the state to build the company we have. But I also know that there’s never a time for resting on your laurels. We look forward to earning new clients and expanding the company with the Berkshire Hathaway identity. We are confident that our established reputation, public confidence in the brand, and our combined, innovative approach to technology is the right formula to ensure our success going forward.
For more information, visit www.prudentialindiana.com.
