For 90 years The Keyes Company has been a South Florida independent, family-owned real estate brokerage. Throughout that time, Keyes successfully catered to all levels of clientele. It is only recently that the luxury division, headquartered at the boutique Palm Beach Island office, Valore Group, has begun to reach record levels of production and success. This year alone, Keyes will close over $500 million in $1 million-plus transactions.
The potential for Keyes to grow in the luxury market has been there for many years, but it was only recently that the company began implementing programs to help train Associates and market this specialty to high end buyers and sellers. Since that change, the results have been staggering. In the full calendar year of 2011, $1M+ transactions totaled just over $300 million. With the full month of December left to total, 2015 has seen Keyes close to $700M. Much of this growth is down to the leadership of Vice President of Keyes Luxury, Kevin M. Leonard.
Leonard wants to give credit to those Associates who have taken the time to train and learn the ins and outs of the luxury market and selling luxury real estate. “The team has developed the confidence and ability to land some of the biggest deals in real estate. Others saw this success and the high level of performance in luxury became contagious.” Also helping speed the growth are Leonard’s guest appearances as an expert in luxury on CNN, MSNBC, and PBS, among others.
He adds that “our highest listing price this year was a property priced at $35,000,000. A few years ago we may not have even been thought of when the seller looked for a listing agent. Now, our Associates have the tools, ability, and experience to not only compete with other luxury agents, but best them.”
An added bonus for clients working with the Keyes Luxury Division is the partnership with Luxury Portfolio International®. LP is the luxury branch of Leading Real Estate Companies of the World®, a network of over 400 independent brokerages in 40+ countries around the world. About this partnership Leonard adds that “it gives our properties the benefit of being seen by affluent buyers around the world who might be interested in moving to South Florida. Whether they be buyers or investors, our clients can rest assured that we have access to every potential buyer when showcasing their magnificent homes.”
All of these tools, along with the continued growth and success guaranteed by Kevin M. Leonard’s leadership, mean that the records being set by Keyes Luxury may not be records for long.
For more information, visit www.keyes.com.
