How to Build a High-Performance Real Estate Team

Building and managing a real estate team is not a go-alone endeavor. You need to find top talent, and achieve heightened productivity across the board. In the latest RISMedia ACE webinar titled “Building a High-Performance Real Estate Team,” we brought together several prominent real estate team leaders to discuss how to build a high-performance team with a winning combination of coaching, culture, lead systems, and more.

Included were moderator Verl Workman, founder and president of Workman Success Systems; Michael Boland and Michael O’Rourke, partners from The Sandlin Real Estate Team, RE/MAX Affinity Plus in Marco Island, Fla.; Nate Martinez, broker/co-owner of RE/MAX Professionals in Glendale, Ariz.; and Matthew Murphy, CMO of Chime Technologies, sponsor of the webinar.

So how do you build a high-performance real estate team? Below are several top tips gleaned from the webinar.

Start with the nuts and bolts. According to Boland, succeeding with your real estate team starts with the nuts and bolts of finances. “The better you dissect everything, the better you can understand it,” he says. Make sure you have your corporate structure in place, your accountant, your attorneys if you need them, and a commercial space if you need it.”

Master the basics. “To really build a high-performing team, it comes down to basics: communication, collaboration, and a great system,” says Murphy, who worked to create Chime, a mobile CRM operating system, so that agents could use CRM on the go without relying on their computers.

Know when to say no. Boland suggests saying no more often, which will help you prioritize what offers the highest return on your investments. You then need to follow up and hold yourself accountable for all of your yeses.

Know your cost-per-lead. How can you drive up the value of your leads if you don’t know what the value—or cost—actually is? O’Rourke suggests you get a good handle on what your cost per lead is. “Understanding our cost-per-lead and what our team members are doing with those leads really becomes a great driver for our business,” he says.

Track everything. Echoing what O’Rourke suggested, Boland says you need to track nearly every facet of your business. This includes the source of leads coming in and the monetary value of leads coming in. Look at which employees are the most productive. “If you are tracking everything, you can have good honest conversations with everyone and hold them accountable,” says Boland. “If you can’t or don’t track it, you can’t improve it.”

Martinez, who has been managing teams for over 25 years, concurs. “When you’re growing your team, you need to find out exactly what everyone on your team is doing.”

View the webinar in full below: