RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Survey: Mortgage Borrowers Want Best of Both

Home Latest News
June 24, 2017
Reading Time: 1 min read
Options You May Not Know About When Shopping for a Mortgage

mortgage_options

Sixty percent of consumers recently surveyed by the American Bankers Association (ABA) prefer to apply for a mortgage in person, despite the existence of technology that eliminates the need for human interaction. Just 17 percent prefer to apply for a mortgage online. Only 34 percent consider their knowledge of the mortgage process “above average” or “excellent.”

“Banks invest billions of dollars to offer their customers the latest technology,” says Bob Davis, executive vice president of Mortgage Markets, Financial Management and Public Policy at the ABA, “but at the end of the day, nothing compares to sitting across the table, face-to-face with a banker when you’re making the single most important investment of your life.”

Technology is warranted, however, when making mortgage payments, according to the findings of the survey. Sixty-one percent of consumers surveyed consider online services “very” or “somewhat” important.

“It’s no surprise that consumers want both technology and the in-person customer service they’ve become accustomed to,” Davis says.

The results of the survey affirm recent research that shows that while mortgage borrowers appreciate the options technology offers, they do not believe it is a substitute for the expertise of a real-life professional.

Source: American Bankers Association (ABA)

For the latest real estate news and trends, bookmark RISMedia.com.

Tags: American Bankers AssociationEllie MaeMortgage ApplicationMortgage BorrowersMortgage LoanMortgage Technology
ShareTweetShare

Related Posts

The One Big Beautiful Bill Is a Victory for Homeownership—and a Testament to Realtor® Advocacy
Agents

The One Big Beautiful Bill Is a Victory for Homeownership—and a Testament to Realtor® Advocacy

July 18, 2025
Phillip Cantrell, EVP of United Real Estate, Announces Release of New Book, ‘Failing My Way to Success’
Industry News

Phillip Cantrell, EVP of United Real Estate, Announces Release of New Book, ‘Failing My Way to Success’

July 18, 2025
The Better Homes and Gardens Real Estate Brand Expands in Western Tennessee
Industry News

The Better Homes and Gardens Real Estate Brand Expands in Western Tennessee

July 18, 2025
Century
Agents

Century 21 AllPoints Appoints New Regional Sales Manager and Master Coach

July 18, 2025
consumer
Economy

Consumer Sentiment Hits Highest Level in Five Months

July 18, 2025
NAR
Agents

At Forecast Summit, NAR Chief Economist Sees Rosier Home Sales on Horizon

July 18, 2025
Please login to join discussion
Tip of the Day

Must-Have Equipment for Homes With a Private Well

To help you keep your well running smoothly and safely, we've compiled a list of must-have equipment for homes with private wells. Read more.

Business Tip of the Day provided by

Recent Posts

  • The One Big Beautiful Bill Is a Victory for Homeownership—and a Testament to Realtor® Advocacy
  • Phillip Cantrell, EVP of United Real Estate, Announces Release of New Book, ‘Failing My Way to Success’
  • The Better Homes and Gardens Real Estate Brand Expands in Western Tennessee

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X