RE/MAX has announced three executive promotions: Abby Lee to senior vice president of Marketing and Communications; Amy Somerville to senior vice president of Training and Education; and Anne Miller to vice president of Luxury and Commercial.
Lee, formerly vice president of Marketing and Media Strategies, will continue to oversee the planning and execution of U.S. national advertising campaigns and direct media strategies within company-owned regions, as well as lead the marketing, communications, public relations and social media groups at RE/MAX World Headquarters in Denver. Additionally, she will continue to focus on enhancing an overarching communications function to provide greater and more consistent reach to shareholders, consumers, the network and employees.
Somerville, formerly vice president of Education and Training, will continue to oversee education development and training strategy for RE/MAX, LLC and Motto Franchising, LLC. For both brands, she provides the vision and strategy for professional development initiatives, live training programs, virtual learning, video production and continuing education. She is the driving force behind RE/MAX University, Motto University and the Momentum training program and executive-produces and facilitates a wide spectrum of global events.
Miller, formerly executive director, Luxury and Commercial, for RE/MAX, LLC, will continue to focus on building programs and developing innovations to meet and exceed the requirements of RE/MAX luxury agents and commercial practitioners. She has created and implemented dynamic programs that have generated millions of brand impressions, is a trusted advisor to the top agents in the system, and was instrumental in developing policies and governance that continue to increase recognition and brand value.
“Abby, Amy and Anne have played critical roles in the recent achievements and growth of RE/MAX and Motto Mortgage,” says Adam Contos, CEO of RE/MAX. “Under their leadership, our world-class marketing, corporate communications, education, luxury and commercial initiatives have become even stronger, greatly benefiting our affiliates and their clients. Congratulations to each of them and I look forward to their continued success.”
For more information, please visit www.remax.com.
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