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Closing More Business One Lead at a Time

Home Best Practices
By Keith Loria
August 13, 2019
Reading Time: 2 mins read
Closing More Business One Lead at a Time

Hand drawing sales funnel business concept with black marker on transparent glass board.

North Carolina Real Estate Professional Finds Continued Success With Homes.com

Carole Purser and her husband began buying, selling and investing in properties in North Carolina in the mid-’90s. She was a teacher; he was a general contractor—and in 2016, when they had five houses in their portfolio, they realized one of them would have to retire to handle their real estate.

Purser decided she wanted to get even more involved in real estate, so she took the opportunity as a jumping-off point to get her real estate license. Today, she’s an agent at RE/MAX Coastal Associates in Powells Point, N.C.

“After being in the classroom for 23 years, I’m really loving this profession and wish I would have done it years ago,” she says.

In January, Purser took things up another notch when she signed on with Homes.com. And she’s been getting leads in her area ever since with their Local Connect program.

“I was working with Zillow when they called and I didn’t want to spend any more money as I had just signed up for another zip code the week before,” says Purser. “Being a teacher, I like data, because I had to keep data on students. I look at it every day and it keeps me on top of where I’m going and what I’ve done.”

But Purser decided to give Homes.com a shot, and she’s glad she did. In her first six months (at press time), she’s closed on five homes via leads she received from the service. That includes a sale for more than $600,000.

“It’s worked out great,” says Purser, who is looking forward to continuing to work with Homes.com in the future.

One of the things Purser likes best about using Homes.com is the fact that the information is always fresh and up-to-date.

“When I get leads from Homes.com, I know that they’re going to be valuable,” she says. “Getting leads is important, and the reason I use services like this is because I know I can trust those that come in from them.”

Plus, she’s impressed with the service provided by TJ Etheridge, her Homes.com representative.

“The communication is wonderful. He checks in on me and makes sure I’m happy with the product, and I think that’s valuable,” says Purser. “He has a great sense of humor, and he makes sure I’m satisfied with everything.”

In Purser’s opinion, Homes.com is a great value for the money, and the service they provide is top-notch.

“I would definitely recommend any agent give them a try,” she says. “They’ll certainly be glad they did.”

For more information, please visit marketing.homes.com/advertising/agent-broker-advertising/local-connect-details/.

Keith Loria is a contributing editor to RISMedia.

Tags: Homes.comLead GenerationOnline LeadsReal Estate Lead GenerationReal Estate Leads
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Keith Loria

Keith Loria is a contributing editor for RISMedia.

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