RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Real Estate Recruiting—Right Now!

Home Best Practices
By Sherri Johnson, CEO & Founder, Sherri Johnson Coaching & Consulting
March 18, 2020
Reading Time: 3 mins read
Real Estate Recruiting—Right Now!

Young successful forewoman interviewing a job candidate at her office

Now May Be the Time for Future Agents to Take the Leap and Do Pre-Licensing Education

About a month ago, I wrote an article for RISMedia, “Recruiting for On-Purpose Strategic Growth.” If you haven’t read it yet, I recommend you take a look, and immediately incorporate and accelerate everything about that article into your recruiting activities.

The reason is that many of the people that are on your new agent recruiting list—or could have been—have unexpectedly and involuntarily found themselves with idle time that they previously did not have. Service workers, some small business owners and many other of our neighbors now have the time to pursue a real estate license that they may have been considering, so you need to immediately implement your outreach and encouragement to help make that happen as part of your team.

Now is the time for a new agent recruiting blitz. Here are some steps to include in your plan:

Time-block for recruiting.
This should be part of your daily activity. Block anywhere from 1-4 hours each day, depending on your goals, and know that these hours must be dedicated to recruiting activity if your plan is going to succeed.

Immediately contact your current new-recruit list.
These are your top-tier prospects. Review this list first and identify who is most likely to have been impacted by today’s reality. Reach out to them directly, ask how they are doing, and recommend that they complete any necessary pre-licensing coursework while their current schedule allows for it.

Create new recruits!
In this time of social distancing, social media is busier than ever. Take advantage of all of those eyeballs looking online and reach out to your extended sphere for potential new recruits. Ask your agents, your friends and everyone you know who they think may benefit from a career in real estate. You can also create sponsored ads on Facebook or elsewhere to reach out to specific people (e.g., restaurant servers or managers) that could be currently open to pursuing a new real estate license.

Hold virtual recruiting events.
During your outreach by phone, social media and otherwise, you can promote Virtual Career Events to explain the benefits of a career in real estate, why someone should join your brokerage and how you will help them start their new journey. Hold a webinar or host a videoconference on Zoom.us, or simply use FaceTime or another live chat service.

The point is, a real estate career may be the lifeline that many of our neighbors and friends need to survive and succeed in the future, and your timely outreach can help make that happen. Talk to them, encourage them, and recommend that they do whatever pre-licensing work now while they have the time, especially since it likely can be done online (I recommend checking out realestateexpress.com to see if this is available in your state). Good luck, and happy recruiting!

For a free copy of my exclusive Recruiting Effectiveness Assessment, click here.

Sherri Johnson is CEO and founder of Sherri Johnson Coaching & Consulting. With 20 years of experience in real estate, Johnson offers coaching, consulting and keynotes, and is a national speaker for the Homes.com Secrets of Top Selling Agents tour and the Official Real Estate Coach for McKissock Learning and Real Estate Express. She is also an RISMedia 2020 Real Estate Newsmaker as an industry Influencer. Sign up for a free 30-minute coaching strategy session or visit www.sherrijohnson.com for more information.

Tags: CoronavirusReal Estate BrokerageReal Estate LicenseRecruitmentSherri Johnson
ShareTweetShare

Sherri Johnson, CEO & Founder, Sherri Johnson Coaching & Consulting

Sherri Johnson is CEO and founder of Sherri Johnson Coaching & Consulting.

Related Posts

Is Your Brokerage in it for the Long Haul?
Agents

Rick Haase to Lead Panel on Best Paths to Success at RISMedia’s 2024 Real Estate’s Rocking in the New Year

December 8, 2023
Bright MLS Named Finalist for Digital Awards
Industry News

Bright MLS Named Finalist for Digital Awards

December 8, 2023
What’s in Store for 2024? A Look Back—and Forward—at the Housing Market
Industry News

What’s in Store for 2024? A Look Back—and Forward—at the Housing Market

December 8, 2023
Mortgage Mix: Black Knight Wins $155 Million Arbitration; Refi on the Rise
Agents

Mortgage Mix: Black Knight Wins $155 Million Arbitration; Refi on the Rise

December 8, 2023
Brokers Take a Confident but Realistic Approach to 2024
Best Practices

Brokers Take a Confident but Realistic Approach to 2024

December 8, 2023
Unemployment Edges Down to 3.7%
Economy

Unemployment Edges Down to 3.7%

December 8, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

Why Virtual Staging by AI Is Transforming the Home-Staging Industry

Virtual staging is the art of digitally furnishing an empty home to give buyers a better sense of what the space could look like. Read more.

Business Tip of the Day provided by

Recent Posts

  • Rick Haase to Lead Panel on Best Paths to Success at RISMedia’s 2024 Real Estate’s Rocking in the New Year
  • Bright MLS Named Finalist for Digital Awards
  • What’s in Store for 2024? A Look Back—and Forward—at the Housing Market

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X