RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
RISMedia
No Result
View All Result

Standing Out With Custom Real Estate Tech

Home Best Practices
By Jordan Grice
November 18, 2021
Reading Time: 3 mins read
Standing Out With Custom Real Estate Tech

Propertybase Drives Georgia Brokerage’s Tech-Forward Revamp

After almost half a century in real estate, it’d be easy for Augusta, Georgia-based Meybohm Real Estate to rest on its laurels. With 340 agents and five offices, the brokerage caters to clients in 14 different counties throughout Georgia and South Carolina.

Still, that hasn’t stymied Meybohm Real Estate’s desire to stay ahead of the game, which is why the brokerage has been beefing up its website and real estate CRM software.

“We’ve taken the largest stand in our community against our competitors as far as what we offer our agents with technology and services,” says Chief Marketing Officer Megan Moye. “Being able to say that we’ve changed and evolved our brand to become more tech-forward and agent- and client-services geared than our competitors was a critical piece.”

An integral part of their recent tech overhaul and rebrand was Propertybase, a global real estate and mortgage software company recently acquired by Lone Wolf Technologies that provides CRM software, website builder, lead generation and transaction management solutions.

Propertybase helped spruce up the front-end of the firm’s website, giving them a leg up on the competition. Additionally, Moye says the new brokerage page has improved lead generation and conversion by offering dozens of touchpoints for clients.

“As much as people want to say they’ve got an all-in-one platform, Propertybase is pretty darn close,” she says. “I feel like they hit the mark on being both aesthetically pleasing and user-friendly.”

On the back end, custom agent-facing databases and CRM tools have been a boon for agents, providing a revamped approach to marketing their brands and building and nurturing client relationships.

“Propertybase has streamlined a lot of what our agents want to do, cutting down time, which is the most important thing I can give an agent—time back in their days and with their families,” says Moye.

Tech offerings and services were enough to bring Meybohm Real Estate and Propertybase together, but exceptional customer service has proven to be a shining star in the relationship.

“It’s by far one of the biggest reasons that we would never want to change from them,” Moye says. “They’ve been a true partner. They are side by side with us until we are up and running.”

That includes being there through staffing and training changes as well as different website needs, Moye adds.

Since launching their new site, Meybohm Real Estate’s marketing team has expanded, including positions devoted to training agents on the new website and its back-end features.

“In the end, it has paid off in dividends because it’s proven to be a lot easier to train agents on and assist agents with,” Moye says.

Though she admits that the firm is still working on getting full adoption among agents, most are already benefiting from their new CRM.

“I feel like agents are a lot more confident in this site,” Moye says. “They have adopted it a lot quicker because they know the responsibility we took to make it what it is and to provide that for them.”

Looking ahead, Moye and her team plan to make the firm’s website as user-friendly as possible while also helping agents implement it into their businesses.
“While it’s a more platform-based site, Propertybase allows you to make it your own and work on your goals, and be objective of communities changing and expanding our reach,” Moye says.  “They have been a catalyst for us to expand our reach.”

For more information, please visit
www.propertybase.com.

Jordan Grice is RISMedia’s associate online editor. Email him your real estate news ideas to jgrice@rismedia.com.

 

Tags: Business ModelBusiness PlanningCRMLead ConversionLead GenerationPropertybaseReal Estate MarketingReal Estate Technology
ShareTweetShare

Jordan Grice

Jordan Grice is RISMedia’s associate online editor. Email him your real estate news to jgrice@rismedia.com.

Related Posts

Hauling Houses and Buying the Block: Outside-the-Box Ideas in Housing
Agents

Hauling Houses and Buying the Block: Outside-the-Box Ideas in Housing

May 27, 2022
U.S. Senate Confirm Sandra Thompson as Permanent FHFA Director
Agents

U.S. Senate Confirm Sandra Thompson as Permanent FHFA Director

May 27, 2022
Opportunity Zones Stay Abreast of Market
Agents

Opportunity Zones Stay Abreast of Market

May 27, 2022
Intelligent Tech is the Key to Building Your Brand
Brokers

Intelligent Tech is the Key to Building Your Brand

May 27, 2022
Headliners Week of 5/23 – 5/28
Headliners

Headliners Week of 5/23 – 5/28

May 27, 2022
Don’t Be That Person With Email Marketing
Agents

Don’t Be That Person With Email Marketing

May 27, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

Why You Need a Real Estate CRM

Discover how a real estate client relationship management tool can get you organized and maximize your lead generation, so you... Learn more.

Business Tip of the Day provided by
REGISTER NOW

Recent Posts

  • Hauling Houses and Buying the Block: Outside-the-Box Ideas in Housing
  • U.S. Senate Confirm Sandra Thompson as Permanent FHFA Director
  • Opportunity Zones Stay Abreast of Market

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.