VHT, Inc., recently announced the acquisition of the TourFactory photography network.
This transaction brings together the nation’s two largest real estate photographer networks, according to the company.
The combination of VHT Studios’ photographers and the TourFactory network of independent photographers and photography companies gives access to a large network of professional real estate photographers.
As part of this transaction, VHT and Collabra have entered a multi-faceted partnership where Collabra will take an ownership stake in VHT, Inc., and VHT will assume ownership and management of the TourFactory platform for real estate photographers. Collabra will continue to provide its listing marketing technology through the TourFactory network. In addition, VHT Studios will now become a sales channel for Collabra’s marketing solutions, providing current and prospective VHT customers with access to Collabra technology.
The combination extends VHT’s reach and will also allow Collabra to focus on building new and innovative marketing technology for an industry under siege due to disruption, said the company.
“This partnership means enhancements and benefits for the TourFactory platform, providers and clients by leveraging VHT’s 22 years of developing new visual marketing technologies for real estate,” said Brian Balduf, CEO and Chairman of VHT Studios, in a statement.
“Real estate professionals anywhere in the country can have high quality, professionally produced photography, 3D tours, drone video, aerial photographs, floor plans and virtual staging provided by local experts backed by the resources of the pioneer in the industry,” Balduf added.
TourFactory and VHT Studios are both long established brands in the real estate photography and visual marketing industry with more than 40 years of combined experience.
“TourFactory has always focused on supporting local photographers by providing a convenient and robust platform to help manage their businesses and by providing marketing services to their clients,” said Russ Cofano, CEO of Collabra Technology, in a statement.
“VHT Studios is a foundational business partner to the nation’s leading brokerages, builders and property management firms. The combination provides the best of both worlds, making it even easier for real estate professionals to work with the top creative talent in their markets and have access to powerful marketing tools as well,” added Cofano.
Terms of the acquisition were not disclosed.
Source: VHT Studios