RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
RISMedia
No Result
View All Result

Realogy Completes Transformation to Anywhere

Home Agents
By RISMedia Staff
June 10, 2022
Reading Time: 2 mins read
Realogy Completes Transformation to Anywhere

Anywhere Real Estate Inc., formerly known as Realogy Holdings Corp., has announced the completion of the corporate rebrand. Shares of the company’s common stock began trading this morning on the New York Stock Exchange (NYSE) under the ticker symbol, “HOUS.” No action is required by AnywhereSM shareholders regarding the name or ticker change, and the company’s CUSIP number will remain unchanged, a release stated.

Home to real estate brands, Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Corcoran®, ERA®, and Sotheby’s International Realty® as well as national title, settlement, and relocation companies and scaled mortgage origination and underwriting joint ventures, the company says the Anywhere rebrand reflects a broader strategic shift for the company, which executives laid out during an Investor Day event last month.

Leveraging its position in business segments that comprise nearly every aspect of the real estate transaction, the company says it has placed a strong emphasis on building a more simplified, digitized, and integrated home buying and selling experience for consumers, ‘anywhere.’

“At Anywhere, we intend to further leverage our unique advantages—powerful agent network, leading brands, scaled core services, deep technology and data, and strong financial flexibility – to meaningfully transform one of life’s most important and complex transactions,” said Ryan Schneider, Anywhere president and chief executive officer. “The new Anywhere brand more boldly reflects our core purpose and company culture, and together with our trusted agents and franchise owners, we look to execute an agent-centric strategy that benefits all consumers, no matter where they may be in their home buying or selling journey.”

The company says the Anywhere rebrand modernizes the look and feel of one of the industry’s leading real estate parent companies. The new logo features a memorable icon inspired by an eight-stroke asterisk, a nod to the depth of the organization, that has been modified as a sun rising above a home’s roofline, symbolizing the potential that comes with a new day. The release noted that the deep midnight blue and vibrant orange brand colors evoke the vast opportunity, hope, and illumination Anywhere will bring to the consumer experience. As part of today’s launch, Anywhere also debuted a new website, anywhere.re, which the company says showcases its businesses, brands, and commitments, including product and technology, integrity, and people-first culture, which all combine to realize the company’s purpose: “empowering everyone’s next move.”

The Anywhere naming and brand development was led by multidisciplinary San Francisco-based design firm, Hybrid Design.

For more information, visit https://www.anywhere.re/.

Tags: AnywhereRealogy
ShareTweetShare

RISMedia Staff

Related Posts

Break a Leg: How Acting Techniques Can Enhance Your Pitch
Agents

Break a Leg: How Acting Techniques Can Enhance Your Pitch

June 26, 2022
Thoughts on Leadership: Beyond the Good or Great
Brokers

Thoughts on Leadership: Beyond the Good or Great

June 26, 2022
One-of-a-Kind Houston Penthouse Sells for $6.9 Million
Best Practices

One-of-a-Kind Houston Penthouse Sells for $6.9 Million

June 25, 2022
Headliners Week of 6/19 – 6/25
Headliners

Headliners Week of 6/19 – 6/25

June 24, 2022
Harvard ‘State of Housing’ Charts Path Forward
Agents

Harvard ‘State of Housing’ Charts Path Forward

June 24, 2022
New Home Sales Unexpectedly Rise Sharply in May
Agents

New Home Sales Unexpectedly Rise Sharply in May

June 24, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

4 Ways to Get Ready for the Summer Market

From leveraging the sunshine in your networking to dropping FaceTime for actual face time with clients, here are a few... Read more.

Business Tip of the Day provided by
REGISTER NOW

Recent Posts

  • Break a Leg: How Acting Techniques Can Enhance Your Pitch
  • Thoughts on Leadership: Beyond the Good or Great
  • One-of-a-Kind Houston Penthouse Sells for $6.9 Million

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.