RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Home-Buyer Preferences Shift as Affordability Challenges Remain

Home Industry News
By RISMedia Staff
April 3, 2024
Reading Time: 2 mins read
Home-Buyer Preferences Shift as Affordability Challenges Remain

As the housing industry celebrates New Homes Month in April, data shows that builders continue to respond to buyer preferences by constructing smaller homes to place homeownership within reach of families planning to buy a home this year. In fact, a recent National Association of Home Builders (NAHB) analysis found that new homes built in 2023 reached their smallest median size in 13 years.

“Homeownership remains a goal for families who are eager to put down roots and have a place to call their own,” said NAHB Chairman Carl Harris. “Our nation’s builders are meeting the moment by finding solutions in home construction to allow for more individuals to purchase a home.”

NAHB found that more than a third (38%) of builders say they built smaller homes in 2023, and more than a quarter (26%) plan to construct even smaller homes this year. According to NAHB’s latest What Home Buyers Really Want study, there has been a downward shift in buyer preferences for home size in the last 20 years. In 2003, the typical buyer wanted 2,260 square feet; now, that number is 2,067 square feet.

Data from the U.S. Census Bureau confirms new homes have been shrinking for nearly a decade, NAHB also reported. The average (median) size of new homes built in 2023 fell to 2,411 (2,179) square feet, the smallest since 2010. The drop was a continuation in a downward trend that began in 2015. The only year that saw home size increase during this period was 2021, due to the pandemic-induced desire for additional space to work/study from home and the low interest rate environment that allowed buyers to purchase those bigger homes.

More than one-third of builders cut home prices in 2023, and NAHB expects builders to continue offering smaller homes and more affordable designs as housing affordability remains a barrier to homeownership. Yet builders face supply-side challenges that continue to increase the cost of constructing homes, such as the scarcity of buildable lots, lack of skilled labor and restrictive codes. The median price of new homes in 2023 was $428,200, down 6% from 2022.

“Boosting the nation’s housing supply is key to improving housing affordability,” said Harris. “The residential construction industry is committed to keeping the cost of housing at the forefront of the national agenda and is working with all levels of government and both sides of the aisle so more Americans can achieve the dream of homeownership.”

For more information, visit https://www.nahb.org/.

Tags: Home Trendshomebuyer preferencesHousing constructionHousing Market TrendsNAHBNational Association of Home BuildersNew Home TrendsNew HomesReal Estate Data
ShareTweetShare

RISMedia Staff

Related Posts

NWMLS
Industry News

Breaking: NWMLS Signals Intention to Countersue Compass

December 5, 2025
Mortgage
Industry News

Mortgage Mix: Credit Reporting Fees Spark Pushback; MBA Urges Reverse Mortgage ‘Improvements’

December 5, 2025
The Life, Times, Triumphs and Tribulations of a Residential Real Estate Economist
Agents

The Life, Times, Triumphs and Tribulations of a Residential Real Estate Economist

December 5, 2025
PCE Report: Inflation Rate Slightly Lower Than Expected
Agents

PCE Report: Inflation Rate Slightly Lower Than Expected

December 5, 2025
Mortgage Industry Calls Foul on Latest Fee Hikes From FICO
Industry News

Mortgage Industry Calls Foul on Latest Fee Hikes From FICO

December 5, 2025
Consumer Sentiment Lifts Slightly in Early December
Industry News

Consumer Sentiment Lifts Slightly in Early December

December 5, 2025
Please login to join discussion
Tip of the Day

Year-End Tune-Up: Streamline Your Real Estate Toolbox for 2026

Before the new year comes around, now is the time to step back and evaluate your tech stack, from your CRM and marketing automation tools to your showing schedulers and AI assistants. Read more.

Business Tip of the Day provided by

Recent Posts

  • Breaking: NWMLS Signals Intention to Countersue Compass
  • Mortgage Mix: Credit Reporting Fees Spark Pushback; MBA Urges Reverse Mortgage ‘Improvements’
  • The Life, Times, Triumphs and Tribulations of a Residential Real Estate Economist

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X