The excitement of becoming a real estate agent: Helping families find the perfect forever home while sharing knowledge about the neighborhood and its history—it all sounds so simple at first. But, it takes some time to get comfortable and establish yourself in the local market as a trusted, go-to agent for all.
Your first step to become a go-to agent is your first sale. Here are three tips for new agents to help with a successful and seamless first transaction.
Be genuine
Prospective homebuyers have the potential to become your forever clients – people that will rely on you when they want to upgrade houses or move across town. They may even refer you to their friends and family if you assist effectively.
With that in mind, honesty and transparency are key in working through a transaction. If a potential home is smaller than what the client may be seeking, say so. If a home has issues with water pipes, central air and heating or lacks newer renovations, let them know. What you as a new agent may see as a potential negative might not necessarily be a deal breaker to prospective buyers. Transparency is key, and clients will feel grateful that they are being treated with honesty and respect.
Emulate a peer
Seasoned agents within the industry are often your very own brokerage peers who once soaked in tips and tricks from someone else in their early days.
Don’t be afraid to follow your brokerage’s longest standing agent to see what gives him or her success in daily real estate business.
Mirroring a mentor can help with:
- Determining if you’d like to specialize in something other than residential sales, such as commercial or investment properties.
- Comprehending lengthy paperwork, legal requirements and timelines, which can simplify the complexities of real estate transactions long-term—especially after the National Association of REALTORS® (NAR’s) recent settlement.
- How to interact with clients on an appropriate personal level and navigate situations like objections to certain houses and more.
- Gaining market knowledge, and being able to calculate property value, neighborhood details, city or town trends and much more.
Market yourself effectively
Now that you are an agent, make sure to market yourself in an effective way. Why should clients use you when looking for a new home, or their first home?
- Create a personalized business website explaining how and why you will be a fit for others. What makes you stand out from the rest of the pack?
- Post frequently on social media, and make it known how frequently you are available: “Call me from 8 a.m. until 11 p.m., I’m here for you!”
- Make daily check-in calls, texts or emails to stay up-to-date with your clients’ needs.
- Utilize video to showcase that you are personable, knowledgeable and trustworthy.
- Be friendly—nobody wants to deal with a stick in the mud. Show confidence in your abilities, even if you aren’t there yet. In this industry, image is everything.
