Rocket Companies CFO Sees Bright Spots in 2025 Housing Market Despite Mortgage Rate Pressures

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The leading mortgage lender is seeing its largest ever “pipeline” of prospective buyers, with demographic factors feeding new optimism for next year.

Home Agents

By Deborah Kearns

December 16, 2024

Reading Time: 3 mins read

Rising inventory levels and changing buyer demographics are boosting optimism for the housing market in 2025 even as affordability headwinds carry into the new year, Rocket Companies CFO and Treasurer Brian Brown said during a fireside chat at the Goldman Sachs U.S. Financial Services Conference on December 10.

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Deborah Kearns

Deborah Kearns is a freelance editor and writer with more than 15 years of experience covering real estate, mortgages and personal finance topics. Her work has appeared in The New York Times, Forbes Advisor, The Associated Press, MarketWatch, USA Today, MSN and HuffPost, among others. Deborah previously held editorial leadership and writing roles at NerdWallet, Bankrate, LendingTree and RE/MAX World Headquarters.