Above, Toni Burns
For Toni Burns—a REALTOR® with EXIT Realty in Lubbock, Texas—real estate is more than a job. It’s a lifelong calling. With over 22 years of experience, Burns has dedicated herself to helping first-time homebuyers, sellers and investors navigate one of life’s most important decisions. Her career has been defined by a passion for growth, a commitment to her clients and a relentless pursuit of excellence. It’s a journey that has taken her across the world, from local markets to international investments, and one that continues to evolve as she embraces new opportunities to improve her skills and deepen her impact.
A pivotal moment in Burns’ career came when she joined Buffini & Company’s One2One Coaching™ program. Throughout the years, she’s worked with several coaches, each providing valuable insights and tools that have helped shape her personal and professional growth. Her current coach, Tony Love, has been especially impactful over the past two years. “His encouragement, prayers and motivation have been instrumental in my success,” shares Burns, “and I wouldn’t be where I am today without his guidance.”
What sets Buffini & Company apart, according to Burns, is their holistic approach to coaching. Rather than focusing solely on transactions and business strategies, they emphasize spiritual, family, financial, personal and professional growth. For Burns, this approach has been transformative, allowing her to achieve balance while excelling in her career.
Always eager to refine her craft, Burns is a huge proponent of the Certified Full-Service Professional™ (CFSP) designation—the latest offering from Buffini & Company aimed at helping real estate professionals sharpen their skills and elevate the level of service they provide.
“I’m always looking to better myself and grow,” says Burns, who explains that the CFSP program provides tools that have made an immediate difference, from stunning marketing materials to engaging buyer and listing presentations. “The materials are so colorful and professional, and they inform clients about my services while showcasing that I’m serious about what I do.”
Drilling down further, Burns notes that the CFSP rider on her listings is more than a badge of honor. It’s a symbol of her commitment to excellence. “It gives sellers extra confidence while letting buyers and agents know they’re working with a well-trained professional.”
While tools and training are important, Burns’ greatest joy comes from the clients she serves—and the lasting relationships she’s built across diverse groups. In Lubbock’s affordable market, Burns finds particular fulfillment in helping young couples purchase their first homes. “Helping someone buy their first home is incredibly rewarding,” she says. “I know I’m helping them build a better future, and that’s an amazing feeling.”
Burns’ work with investors has been equally meaningful. Many began as first-time buyers she guided through their initial purchases who later returned for help entering the investment market. Her client base now spans the United States and beyond, with investors from Albania, New Zealand and other countries seeking opportunities in Lubbock. “It’s exciting to help people from all over make their money work for them,” Burns says.
For Burns, being a full-service real estate professional means more than just closing deals—it’s about supporting her clients through every step of the process. “I want my clients to feel confident that I can handle anything that comes our way,” she says. “My goal is to prioritize their best interests and make the process as enjoyable as possible.” Through her utilization of Buffini & Company’s coaching and training programs—and her unwavering dedication to her clients—Burns has built a career that exemplifies the highest standards of professionalism and care.
For more information, please visit https://www.buffini.com/cfsp.
