RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Home Sellers Cutting Prices at Record Rate as Buyer’s Market Intensifies, Per Redfin Study

Data shows one-third of February sellers lowering list prices, with Texas and Florida homes affected the hardest.

Home Industry News
By Clarissa Garza
April 17, 2026, 1 pm
Reading Time: 3 mins read
Prices

Red and white "Home for Sale, Price Reduced" sign in front of a stone, wood house that is for sale. Green grass and bushes indicate the spring or summer season. Front porch and windows in background. Real estate signs in residential neighborhood. Moving house, relocation concepts.

A record share of home sellers are slashing prices as the housing market increasingly favors buyers, according to new analysis from Redfin. 

According to the report, 34.2% of February home sellers lowered their list price—the highest February share in records dating back to 2012, up from 31.5% a year earlier. The data reveals a market where sellers face mounting pressure to adjust expectations as buyer demand remains constrained.

The depth of price reductions is also widening. According to the analysis, sellers who cut prices reduced them by an average of $40,915, or 7.3%—the highest February percentage since 2023. When averaging across all February sellers, the mean price cut reached $13,463, or 2.4%—the highest February percentage on record.

The report attributes this shift to a clear buyer’s market dynamic. 

According to the analysis, there are hundreds of thousands more home sellers in the market than buyers because buyers have been spooked by high mortgage rates, high prices and economic uncertainty. When sellers outnumber buyers significantly, buyers can often negotiate on price because they have many options to choose from.

Despite grim February numbers, sellers have reason to look ahead to spring.

According to Redfin’s analysis, May has been the month with the lowest share of price cuts in six of the past 10 years, with April posting the lowest share in three of the past 10 years.

According to a Redfin Premier agent in Boston, many sellers who couldn’t sell last year chose to delist rather than cut prices, planning to relist in spring when market conditions are more favorable. The report notes that nearly 45,000 U.S. homes delisted last year were relisted for sale in January 2026—the highest January figure in records dating back to 2016.

Seller tenure plays a significant role in price-cut likelihood. According to the report, less than one-third (31.8%) of February sellers who had been in their home for at least seven years lowered their price. That contrasts sharply with 34.9% of sellers who had been in their home for two to seven years, and 37.4% of those in their homes for zero to two years.

According to the analysis, many recent homebuyers purchased during the pandemic’s peak when prices were surging, and prices have since declined in many areas, putting some sellers at risk of being underwater on their mortgages.

Geographic variation in price cuts is stark. According to Redfin’s metro-level data, San Antonio led all major markets with 57.9% of February home sellers lowering their list price, followed by Austin at 55.2%, Dallas at 47.3%, Tampa at 45.9% and Fort Lauderdale at 44.9%.

The report attributes the higher rates in these markets to strong new housing supply and natural disaster pressures. 

According to the analysis, Texas and Florida have been building more homes than other states, giving buyers greater bargaining power. Additionally, Florida sellers are contending with intensifying natural disasters, soaring insurance premiums and rising condo HOA fees, which have prompted some homeowners to leave.

In sharp contrast, Bay Area sellers are among the least likely to cut prices. 

According to the report, San Francisco recorded the lowest share at just 7.4% of February home sales including price cuts, followed by San Jose, California, at 11.1%; Newark, New Jersey, at 12.9%; Oakland, California, at 14.3%; and Seattle, Washington, at 18.4%.

Bay Area home sellers, according to the analysis, typically underprice their homes intentionally to generate bidding wars, reducing the need for price cuts.

The data suggests that timing and market location will be critical factors for sellers in coming months. According to Redfin’s findings, sellers who can afford to wait for spring may see better outcomes, while those with recent purchase dates or located in supply-heavy markets face more pronounced headwinds.

Tags: home price dataHome PricesHousing Affordabilityhousing market dataPrice CutsReal Estate DataRedfinRedfin Data

Clarissa Garza

Clarissa Garza is an associate editor for RISMedia.

Related Posts

AI
Agents

Homebuyers ‘Expecting’ AI Usage, but Still Want That Human Touch

April 17, 2026
Productivity, Service and a Direct-to-Consumer Strategy: How the Expert Home Advisors Team Built a Scalable Real Estate Business
Industry News

Productivity, Service and a Direct-to-Consumer Strategy: How the Expert Home Advisors Team Built a Scalable Real Estate Business

April 17, 2026
Foreclosure
Industry News

Report: Foreclosure Data Points to ‘Shifting Market Dynamics’

April 17, 2026
Redfin
Agents

Redfin Lobbying Against Local MLS Rules as Private Listing Law Looms

April 16, 2026
Summer
Agents

3 Business Moves Agents Should Make Before Summer

April 16, 2026
Luxury
Agents

March Results Added to a Strong First Quarter for Luxury Market

April 16, 2026
Please login to join discussion
Tip of the Day

7 Potential Under-the-Radar Issues That Could Derail a Deal

When clients buy a home, under-the-radar issues often involve factors beyond cosmetic appeal, which can lead to significant financial and legal problems down the line. Read more.

Business Tip of the Day provided by

Recent Posts

  • Home Sellers Cutting Prices at Record Rate as Buyer’s Market Intensifies, Per Redfin Study
  • Homebuyers ‘Expecting’ AI Usage, but Still Want That Human Touch
  • Productivity, Service and a Direct-to-Consumer Strategy: How the Expert Home Advisors Team Built a Scalable Real Estate Business

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X