As Jeff Cook continues to grow his neighborhood network of boutique offices, he is depending more and more on Homes.com and their Local Connect advertising to ensure each and every one of his agents is not only receiving the most leads, but the most qualified, motivated leads.
Knowing that Homes.com is delivering leads that connect his team to buyers and sellers who are ready to hit the ground running has freed up his managers and company executives to concentrate on the challenges associated with a rapidly growing and successful enterprise.
“Our third neighborhood office just opened and number four is coming next March,” says Cook, with Jeff Cook Real Estate in Summerville, S.C. “Because the demand for our services is growing so fast, having the right people in the right place is critical. However, the most important part of this rapid growth is leading with revenue.”
For Cook, one of the only things that’s consistently taken the edge off the firm’s growing pains is knowing that virtually every lead passed on to an agent through Homes.com represents a client who is likely ready to jump.
“As soon as I learned about Homes.com, we took the plunge,” says Cook, who goes on to explain that the firm has been working with Homes.com for five years now. “We knew the brand would get a lot of traction among folks looking for the best local source for buying or selling their home.”
One of the most exciting developments occurred when Cook learned that Homes.com would be selling leads based on impressions.
“That was a big thing for us, as it allowed us to get our name and face in front of a group of listings beyond our own,” says Cook, who purchased 25-30 zip codes right off the bat. “And I have to say, the quality of the leads from Homes.com are the nicest people. We’re finding that most are willing to talk, or are even ready to buy,” adds Cook.
“When we first started with Homes.com’s Local Connect product, it was as though we turned a faucet on. The first day we had the program live, a buyer called in and asked our secretary to be her agent. When she told the caller she wasn’t licensed, the client was a little concerned because she really wanted that person to sell her home. That speaks volumes to the level of responsiveness from our staff.”
Besides quality leads, Cook says that using Homes.com and Local Connect generates revenue simply because of the amount of time being saved by his agents.
“Time is so valuable,” adds Cook, “so when the people we’re receiving through Homes.com are so receptive to discussing their needs, it helps us secure more qualified clients in less time.”
Aside from encouraging real estate professionals to connect with Homes.com, Cook’s next best piece of advice is to “buy every zip code they can.”
For more information, visit connect.homes.com.
