RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Millennials and Non-White Americans Show Strongest Association between Homeownership and the American Dream

Home News
March 1, 2016, 3 pm
Reading Time: 2 mins read

Millennials and people of color are most likely to associate homeownership with the American Dream, according to the latest Zillow® Housing Confidence Index (ZHCI).

Among people 18-34 years old, 65 percent said homeownership and the American Dream go hand-in-hand. That’s more than any other generation. Similar to millennials, 64 percent of respondents age 65 and older said homeownership is necessary for the good life and the American Dream.

People of color also were more likely than white people to consider homeownership integral to the American Dream. Of Hispanic respondents surveyed, 70 percent agreed that owning their own home is necessary to live the American Dream, followed by 64 percent of Asian respondents and 63 percent of black respondents. Almost 60 percent of white respondents agreed.

The survey results come at a time when rising rents and stagnant incomes are making it tough for many Americans to buy homes. Millennials are renting longer than past generations as they put off major life decisions, but Zillow’s survey shows millennials value homeownership more than their parents and grandparents.

“The American Dream is really about opportunity, which means a lot of things to a lot of different people. For young Americans and Americans of color, the opportunity to own a home is a big part of that dream,” says Zillow Chief Economist Dr. Svenja Gudell. “It’s often assumed that homeownership holds little interest for these groups, or that they may feel the challenges in achieving homeownership aren’t worth the benefits. But that’s simply not true, and their optimism and determination today will be hugely important to the stability and growth of the housing market tomorrow. These Americans represent the next generation of U.S. homeowners, and for homeownership to eventually become a reality, it has to start as a dream.”

The semi-annual U.S. Housing Confidence Survey (HCS), sponsored by Zillow and conducted by Pulsenomics LLC, asks 10,000 renters and homeowners about the condition of their local real estate market, their expectations for home value growth and affordability in the future, and their views on homeownership.

Millennial households have more confidence in the housing market compared to the general population, and expect home values to appreciate 5 percent annually over the next 10 years. Confidence in the housing market overall has increased from six months ago, to a headline index of 66.9. An index number over 50 indicates general confidence.

“Amidst turbulent financial markets and unsettling election year politics, confidence in the U.S. housing market has proven resilient in recent months, even as investor confidence, business confidence, and consumer economic sentiment have wavered,” says Terry Loebs, Founder of Pulsenomics. “Housing confidence has increased in every metro area surveyed over the past two years and fueled the market recovery. This is reassuring in the face of economic and financial market headwinds.”

For more information, visit www.zillow.com.

ShareTweetShare

Related Posts

Second Century Ventures Expands Into Middle East Through Partnership With ADRES
Agents

Second Century Ventures Expands Into Middle East Through Partnership With ADRES

February 17, 2026
Fathom Realty Names Stephanie Verderose as Vice President of Growth
Agents

Fathom Realty Names Stephanie Verderose as Vice President of Growth

February 17, 2026
Court
Agents

COURT REPORT: Top Rhode Island Agent Sued for Foreclosure Rescue Scam; Standoff in HomeServices of America Case

February 17, 2026
Passive Prospecting: How to Turn LinkedIn Into a Referral Machine
Agents

Passive Prospecting: How to Turn LinkedIn Into a Referral Machine

February 17, 2026
AI
Agents

CoStar Launches Homes AI, Refining the Future of Home Shopping

February 17, 2026
Zillow
Agents

Zillow and Blizzard Bring Player Housing to Life With ‘Zillow for Warcraft’

February 17, 2026
Please login to join discussion
Tip of the Day

How to Host a Successful Open House in Winter

The winter months create some unique challenges for holding an open house, and preparation for these cold or snowy days is important for success. Read more.

Business Tip of the Day provided by

Recent Posts

  • Second Century Ventures Expands Into Middle East Through Partnership With ADRES
  • Fathom Realty Names Stephanie Verderose as Vice President of Growth
  • COURT REPORT: Top Rhode Island Agent Sued for Foreclosure Rescue Scam; Standoff in HomeServices of America Case

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X