While every consumer out there has their own taste, personality and priorities, there are certain things all homebuyers look for when it comes to choosing their real estate agent. If you’re looking for more ways to attract more clients, make sure you’re working on improving these essential traits.
Where’s Waldo?
Simply being easy to find is often the reason why a real estate agent is chosen. It doesn’t sound glamorous or exciting, but it’s true. Everyone knows that a surprising percentage—74 percent, to be exact—of homebuyers go with the first real estate agent they contact. It’s why we’re so crazily adamant about agents focusing some of their efforts onto marketing their skills on social media. The more people that see you as an option, the more will pick you. It’s as simple and as complicated as that.
Believing in the Dream
Buyers have dreams. They picture themselves in a certain house in a certain setting. Don’t go to the interview or take the call and immediately tell them Santa doesn’t exist. Find out more and what it will really take to achieve their home goals. Often, first-time homebuyers don’t really know what they’re looking for until they’re going through the process. Essentially, let them know you believe in their dream as much as they do.
Superhuman Communication
If trust is the foundation and the walls, then communication is the roof. You can never overcommunicate. Ever been on vacation and wish you received more pics from your dog sitter, but instead you’re lying there at the beach wondering how your dog is doing and if they’re happy? When it comes to anything close to the heart or heavy on the wallet, don’t worry about being annoying; worry about not being communicative enough.
Negotiation Skillz That Save the Billz
While this agent trait might not be a reason someone goes with you in the first place—since these skills aren’t seen immediately (besides from your impeccable Zillow reviews)—it’s why that client will choose you in the future and refer you time and time again. Being a good negotiator takes practice, but also is an innate talent that others out there just don’t possess. If you’re an agent that kills it at the negotiation table, make sure you’re marketing that skill above all else. Those that look for this trait in real estate agents (especially more seasoned homebuyers and investors) will pick you faster than Usain Bolt picked off his competition.
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