It must be difficult for consumers to reconcile what they hear when agents proclaim “I stay in touch” with the reality that, if a “Do Not Contact” registry existed for homeowners, many would sign up without hesitation. CRMs have undeniably been instrumental in helping real estate agents not only stay in touch, but keep what…
Fortunately, I have always been respected and looked to as one willing to examine the greater consequences, from a real estate perspective, surrounding major technological advances. Unfortunately, I believe many in our industry merely default to what can become wholesale and complete capitulation. Case in point: While serving as CEO of Realtor.com, when the internet…
Above: Christy Budnick, CEO of Berkshire Hathaway HomeServices, shared the brand’s forever vision: the “where” we need to go and purpose; the “why” behind everything we do. Las Vegas, for millions of visitors, evokes innumerable images and memories, which include two-person entertainment acts. Most notably, Penn and Teller, Siegfried and Roy, and for boomers like…
Above: Christy Budnick, CEO, Berkshire Hathaway HomeServices One of Christy Budnick’s favorite Warren Buffett quotes is, “You only find out who is swimming naked when the tide goes out.” Earlier this year at the Berkshire Hathaway HomeServices Sales Convention in Louisville, Kentucky, the CEO shared the quote with the audience of more than 5,000 real…
Above: Christy Budnick, CEO, on stage during her Keynote Speech at Sales Convention 2022 in Louisville, Kentucky. Berkshire Hathaway ranks as one of the world’s most trusted brands. Such exalted brand status and trust can create what is known as the “halo effect.” This effect extends a consumer’s trust in Berkshire Hathaway to Berkshire Hathaway…
Have you researched how your real estate brokerage or brand’s research and development division functions, or who heads it up? For example, what is being researched, and how does such research inspire corresponding development? To whom does your research and development executive or division report? Have you determined what specific tasks should be assigned to…
In today’s market, agents who move deals forward aren’t the most aggressive; they’re the most curious. The right questions don’t pressure buyers into action; they help buyers articulate what’s holding them back. Read more.
