Agents are always looking for prime listing opportunities—and zombie properties are an often overlooked resource. These homes sit in limbo: the owner has abandoned them—often after a foreclosure notice—but the foreclosure was never completed. The bank doesn’t own them; the homeowner still does, and the property sits vacant, deteriorating and lowering neighborhood value. Unlike typical…
In real estate, consistency separates top-producing agents from the rest. The ability to count on steady closings month after month keeps pipelines full, commissions predictable and reputations strong. Yet, traditional leads can be unpredictable, as many buyers or sellers may only transact once every several years. That’s why more and more experienced agents are tapping…
When most real estate agents think about lead generation, residential homes tend to dominate the strategy. After all, homes have curb appeal, buyers are everywhere and it’s easy to visualize the transaction. But what if you could generate quality leads with less competition—and possibly even close deals faster? That’s where vacant land comes in. Vacant…
Although a senior homeowner may not have taken the steps yet to downsize or move, the signs are often there for eagle-eyed agents. Recognizing these life changes can help you offer timely, relevant solutions while securing your next listing. Here are five signs a senior homeowner may be ready to downsize: Loss of a partner…
Agents are constantly looking for new ways to gain an edge, generate leads and close more deals. One of the most powerful lead sources? Failed and expired listings. These are properties that were once listed on the market but didn’t sell. Let’s explore why failed and expired listings are among the best lead sources and…
AI is everywhere—from generating images and essays to automating tasks—and real estate is no exception. With new tools for virtual tours, data analysis and marketing, many agents are wondering: Will AI replace me? The short answer: Not if you build a business rooted in skills AI can’t replicate. Human insight, emotion and creativity remain irreplaceable,…
Cold calling continues to be one of the most effective ways for real estate agents to generate leads and build meaningful client relationships. However, it’s also one of the easiest methods to mess up. Small missteps—like using a bad script or calling without context—can instantly turn off a potential seller or buyer. Let’s explore how…
As a real estate agent, you hear one word nonstop: leads, leads and leads. However, not all leads are created equal. Your lead generation strategy can mean the difference between a record year of sales or endless trips to voicemail. In this post, we explored three tips for turning leads into listings. Let’s dive in:…
In 2025, top-producing agents are setting themselves apart by adapting to new trends, using cutting-edge technology and refining their strategies. Here are five things the best agents are doing this year to outperform the competition. Finding their niche Successful agents aren’t trying to be everything to everyone—they’re carving out a niche and becoming the go-to…
Social media can be your secret weapon for attracting leads and building your brand—but only if you use it correctly. Don’t let common missteps tarnish your online reputation! Here are five social media mistakes every savvy real estate agent should avoid. Failing to engage with your audience Posting creative and enticing content is only part…
Having a content calendar can take a seemingly simple goal of posting “X” times a week and give you a clear action plan to stick to. But before you dive in, here are a few important things to keep in mind before drafting a calendar. Read more.
