PropStream

In 2026, real estate marketing is more competitive than ever.  Homeowners are bombarded with emails, social media ads, text messages and online promotions every day. While digital marketing remains essential, many agents are rediscovering the value of a strategy that has delivered results for decades: Direct mail. The difference is that today’s direct mail campaigns…

With inventory remaining tight and many homeowners reluctant to give up their low mortgage rates, finding new listings isn’t as simple as it once was. This ongoing “lock-in effect” has left many real estate agents competing for a smaller pool of active listings. For continuous business growth, it pays to pair MLS access with other…

Bankruptcy filings continue to rise across the United States. According to the Administrative Office of the U.S. Courts, total bankruptcy filings increased 11% in 2025, reaching more than 574,000 filings nationwide. Behind every filing is a homeowner facing difficult financial decisions, uncertainty and often significant emotional stress. For real estate agents, these situations require a…

As a real estate agent, you know motivated seller leads are the foundation of your business. But what if you’re overlooking one of the highest-value opportunities? Meet the “tired landlord.” Tired landlords have likely held a property for 15 or more years and may be overwhelmed or frustrated with the difficulties of property management. Identifying…

Forget the outdated notion that every homebuyer is tied to a 30-year mortgage. In fact, data from the National Association of Realtors® (NAR) shows that all-cash sales surged to 29% of the market by late 2025.  A cash buyer is simply an individual or entity with the liquid assets to purchase a property outright, bypassing…

Nothing compares to the emotional weight of losing a loved one. Families are often still processing grief while facing unfamiliar questions about a property, legal steps and next responsibilities. In the United States, more than 76% of adults do not have a will or estate plan, leaving loved ones to navigate probate and legal decisions…

Phone outreach is still one of the fastest ways for agents to connect with motivated prospects. But in today’s carrier-regulated environment, how you call matters just as much as who you call. Research shows that over 95 percent of calls labeled as spam are never answered, underscoring how quickly poor calling practices can limit connection…

A vacant home often signals a transition. When a property sits empty, it is rarely accidental. According to a recent LendingTree study, nearly 15 million homes across the United States are currently vacant, often reflecting life changes, financial pressure or unresolved decisions about what comes next. For real estate professionals, these properties can represent meaningful…

When a homeowner owes more on their mortgage than the property is worth, they’re considered “upside down” or in a negative-equity position. And these situations are more common than many agents realize. As of Q3 2025, 2.8% of all mortgaged residential properties in the U.S. were considered seriously underwater, meaning the combined loan balances were…

Few life events are as personal or as complex as divorce. For many couples, separating assets, especially real estate, is one of the hardest steps in starting fresh. According to the National Association of Realtors (NAR), roughly 10–15% of home sales arise from divorces or family transitions, underscoring how often agents are called to help…