PropStream

Although a senior homeowner may not have taken the steps yet to downsize or move, the signs are often there for eagle-eyed agents. Recognizing these life changes can help you offer timely, relevant solutions while securing your next listing. Here are five signs a senior homeowner may be ready to downsize: Loss of a partner…

Agents are constantly looking for new ways to gain an edge, generate leads and close more deals. One of the most powerful lead sources? Failed and expired listings. These are properties that were once listed on the market but didn’t sell.  Let’s explore why failed and expired listings are among the best lead sources and…

AI is everywhere—from generating images and essays to automating tasks—and real estate is no exception. With new tools for virtual tours, data analysis and marketing, many agents are wondering: Will AI replace me? The short answer: Not if you build a business rooted in skills AI can’t replicate. Human insight, emotion and creativity remain irreplaceable,…

Cold calling continues to be one of the most effective ways for real estate agents to generate leads and build meaningful client relationships. However, it’s also one of the easiest methods to mess up. Small missteps—like using a bad script or calling without context—can instantly turn off a potential seller or buyer.  Let’s explore how…

As a real estate agent, you hear one word nonstop: leads, leads and leads. However, not all leads are created equal. Your lead generation strategy can mean the difference between a record year of sales or endless trips to voicemail. In this post, we explored three tips for turning leads into listings. Let’s dive in:…

In 2025, top-producing agents are setting themselves apart by adapting to new trends, using cutting-edge technology and refining their strategies.  Here are five things the best agents are doing this year to outperform the competition. Finding their niche Successful agents aren’t trying to be everything to everyone—they’re carving out a niche and becoming the go-to…

Social media can be your secret weapon for attracting leads and building your brand—but only if you use it correctly.  Don’t let common missteps tarnish your online reputation! Here are five social media mistakes every savvy real estate agent should avoid. Failing to engage with your audience Posting creative and enticing content is only part…

An incredibly high rate of buyers start their search online. So, when it comes to attracting buyers to your listing, there are certain mistakes that you can’t afford to make. Let’s explore four red flags that will send potential buyers running from your listing. 1. There are no interior photos Many agents assume that omitting…

What questions are most commonly on the minds of agents?  We explored three of the top questions agents ask AI tools like Siri or Alexa: What are closing costs? Closing costs are fees paid by buyers and sellers to finalize a real estate transaction, typically covering services and tasks for transferring ownership. These fees are…

For buyer’s agents, there are vital mistakes you must avoid to build rapport and get referrals. Let’s explore three of buyer agents’ most common mistakes and how to avoid them. Assuming a buyer’s ability to be preapproved for a mortgage loan While clients may seem like they’d easily qualify for a substantial home budget, never…