Katie Cooper

Katie Cooper executed a sweeping agenda of agent-centric innovation and strategic growth in 2025, solidifying the company’s position as a technology-forward leader. Cooper led crucial initiatives across the entire spectrum of HomeSmart’s business, with a focus on delivering seamless, cost-effective solutions for the agent. Her operational strategy resulted in substantial growth, overseeing recruiting efforts that brought in over 2,285 new agents year-to-date.

Emphasizing technological and professional advancement, Cooper directed the implementation of advanced tools, including a new Marketing Design Center featuring AI and automation, and a proprietary RPR Integration, making HomeSmart the first national brokerage to offer such access from listing pages. Furthermore, she oversaw the launch of SmartSigns—using QR codes and NFC tags for instant mobile property access—and expanded training through the Elevate coaching program and the integration of Ninja Selling.

Cooper is driven by the goal of making agents’ lives easier and ensuring they have the tools to deliver the best results.

“Seeing our staff and leadership grow, achieve their goals, and realize their full potential because of the environment we’ve created is incredibly fulfilling—it’s a reminder that our work is about more than business, it’s about people,” she says.