Luminaries

Dan Duffy

United Real Estate

In 2025, Dan Duffy continued to position United Real Estate Group as a growth-driven, agent-centric organization, guiding the company through another year of disciplined expansion amid challenging market conditions. Growth through affiliation remained a priority, with United welcoming MORE Realty and expanding its footprint into Nevada and New Mexico for the first time.

Under Duffy’s leadership, United launched an AI-enabled proprietary technology stack and organically grew its agent count by 12%, outpacing industry attrition trends while strengthening productivity and retention across the network. Duffy translated strategy into meaningful agent outcomes by expanding United’s Marketplace on Bullseye, leveraging scale to deliver exclusive tools, services and benefits designed to enhance agent businesses and lifestyles.

He also championed the launch of United’s Proprietary Residential Investment Curriculum (URESI), a key addition to the company’s Financial Wellness initiative. Introduced in August 2025, URESI equips agents with education, community and resources to build long-term wealth through real estate investment. By combining proprietary technology, strategic expansion and a relentless focus on agent success, he continues to reshape what scalable, sustainable brokerage growth looks like.

Dan Duffy
CEO

United Real Estate