As player housing goes live in World of Warcraft®, Zillow has teamed up with Blizzard Entertainment® to introduce Zillow for Warcraft, a custom microsite that allows anyone to browse a curated collection of in-game homes from Azeroth™.
According to a release, the Zillow for Warcraft experience brings Zillow’s familiar home exploration into a fantasy setting. The microsite highlights a mix of player-favorite housing creations and early looks at Blizzard-built homes, inspired by iconic Warcraft styles such as Stormwind townhouses and Horde-influenced bungalows. Select homes are featured with a Showcase-inspired experience, including 3D tours and SkyTour-style visuals, offering an immersive way to explore standout designs.
With millions of players worldwide, World of Warcraft is one of gaming’s most long-standing and popular communities—one that has been asking for player housing for close to two decades, Zillow explained. On the cusp of the game’s next expansion, Midnight, which launches globally on March 2, players’ dreams of homeownership in Azeroth have now come true.
“Player housing is a milestone moment for the World of Warcraft community, and we wanted to honor it in a way that felt authentic and unexpected,” said Beverly W. Jackson, vice president of brand and product marketing at Zillow. “Zillow exists at the center of how people think and talk about home, and gaming has become another powerful expression of that. This collaboration brings two worlds together, celebrating home as both a place to belong and a place to escape into something that feels honest and personal.”
Zillow taps into years of player anticipation by bringing a familiar way to explore homes from the fantasy world players have long called home, according to the company. As part of the collaboration, World of Warcraft players can unlock in-game items, including a Zillow-inspired doormat.
“Player housing has sparked an extraordinary wave of creativity in World of Warcraft, and the passion our community has poured into shaping their own spaces is nothing short of inspiring,” said Monica Austin, chief marketing officer of Blizzard Entertainment. “Partnering with Zillow allowed us to take that excitement even further—creating an experience that feels playful, intuitive and tailor‑made for our players. Together, we’ve built something that celebrates the unique ways players express themselves in Azeroth and the joy of finally carving out a place in the world they call home.”
Zillow developed this work in partnership with 72andSunny and We Are Royale. The Zillow for Warcraft launch is supported by a co-branded campaign across paid social, Reddit, TikTok creators and Zillow’s social channels, with creators and players sharing their in-game homes and reactions across platforms. The experience is fantasy-only and non-transactional. There is no buying or selling of homes, no pricing and no Zestimates.
According to the company, Zillow for Warcraft will continue to feature new player-created homes over time, extending the experience beyond launch and celebrating the creativity of the World of Warcraft community.
To explore curated homes in Azeroth, visit https://www.zillow.com/
Zillow’s ‘Someday Starts Today’ Brand Campaign
The World of Warcraft partnership is part of Zillow’s 2026 brand platform, Someday Starts Today, which debuted earlier this month during the GRAMMY Awards.
Someday Starts Today is rooted in a simple idea, the company said: Whatever your “someday” looks like, it’s closer than you think when you can see what’s possible and take a first step. At a time when buying, selling or renting can feel overwhelming or out of reach, Zillow’s focus is on helping people move from aspiration to action by making it easier to see what’s possible and take a first step, starting with home.
According to Zillow, by turning years of player wish lists into real, explorable homes inside Azeroth, World of Warcraft’s new player housing mirrors what Zillow does in the real world – helping people move from imagining a home to experiencing it. This collaboration, the company added, is designed to show how Zillow shows up in culture wherever people dream about home, from the living room to their favorite game.
To learn more, visit www.zillow.com.
