RISMEDIA, November 18, 2010—Trulia.com, a top site for home buyers, sellers and renters announced a new marketing partnership with William Pitt Sotheby’s International Realty, a leading Northeast real estate brokerage.
“Sites like Trulia have been able to get a lot of brand awareness in the NY Metro and have in turn increased leads and ROI that is justified,” said William Pitt Sotheby’s International Realty President and CEO Paul Breunich. “With Trulia, we are seeing the high-end markets with $2M+ listings seeing a huge amount of leads and consumer engagement.”
The last few years have been tough for many brokers across the United States. While some merely try to survive in this economy, many have found ways to thrive. Mergers and acquisitions have become quite common as a result of brokers trying to maintain profitability and grow market share. One of the key ways to stay profitable is to invest in marketing partnerships that deliver maximum ROI.
“This relationship is an exciting tool for William Pitt Sotheby’s International Realty’s clientele, and a key component to our overall marketing strategy for the homes we represent,” said Vincent Socci, director of marketing, William Pitt Sotheby’s International Realty. “Trulia allows our clients a unique and comprehensive way to position their homes in the New York City metro, as well as reach a broad based audience of well-qualified buyers.”
“Brokers and agents are realizing that advertising on Trulia costs a fraction of print and provides a high return on their investment,” said Georg Gerstenfeld, vice president of Business Services at Trulia. “We are creating products that provide brokers and agents with tools to track the effectiveness of their marketing spend. Brokers and agents know how many times their home has been viewed, can track all the leads they receive via Trulia and can easily share all this data and insight with their customers.”
Investing in the online real estate space drives tremendous value for the broker and their agents. Nine out of 10 consumers begin their search for real estate online. William Pitt Sotheby’s International Realty is increasing its brand awareness and growing market share with the highly engaged Trulia audience. Seventy-two percent of Trulia visitors will purchase or list their home for sale this year and almost 50% of Trulia’s audience has been prequalified for a mortgage and has over a $100K income.
For more information, visit www.williampitt.com.
