RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Real Estate Marketing Strategies: How You Can End the Habit of Procrastination for Good

Home Best Practices
By Maya Bailey, Ph.D.
May 12, 2011, 3 pm
Reading Time: 2 mins read

RISMEDIA, May 13, 2011—As a business coach for real estate professionals for the last 14 plus years, I often hear the same question from my clients: “How do I stop procrastinating and do what I need to do to pick up the phone?”

This article will give you a strategy guaranteed to help you overcome the old pattern of procrastination.

Here’s the key: Pick a goal that is manageable for you.

Recently, I was working with a client named Steve who had been feeling stuck all week and unable to pick up the phone.

We identified that he clearly had an avoidance pattern going on. I asked that part of him to tell us why it had been preventing my client from making his prospecting calls.

It very clearly answered, “30 contacts today seems like too much. Steve will fail, and then he will be criticizing himself. I don’t want him to go through that pain so I’m stopping him from making the calls altogether.”

We did some negotiating with his “avoidance part” and it wasn’t long before a win-win agreement was reached.

The “avoidance part,” now called his Ally, was very agreeable to Steve making the calls as long as he would lower the number to 20 contacts a day when he sat down to prospect.

Steve knew that he could do 20 contacts today, he had done it before and he felt very confident of his ability to do that.

Furthermore, a part of him that had previously been preventing him from picking up the phone was now agreeing to be his Ally with a brand-new job description.

The deal was this: Steve’s part was to get on the phone and make 20 contacts a day. The Ally’s part was to:

1. Nudge him to get on the phone
2. Praise him for his efforts
3. Protect him from self-judgment and criticism

By the end of the session, Steve reported feeling energized and highly motivated. We worked out some action steps and accountability along with a set of empowered beliefs. With his new and more realistic goal of reaching 20 clients instead of 30, the procrastination stopped.

Here’s a Tip: Procrastination is just another word for fear.

Next time you are procrastinating ask yourself these questions:

• What am I afraid of?
• What self-limiting belief is driving me?
• What is a manageable action step?

Pick something you know you can achieve, take action, feel successful, and use that as a springboard for future action.

Dr. Maya Bailey, Multiple 6 Figure Income Business Coach for Real Estate Professionals, integrates her 20 years of experience as a psychologist with 14 years of expertise in marketing. Her powerful transformational work creates a Success Formula for Real Estate Professionals ready to create a Multiple 6 Figure Income.

For more information, visit www.90daystomoreclients.com.

ShareTweetShare

Related Posts

Leveraging Opportunity for Long-Term Success
Industry News

Leveraging Opportunity for Long-Term Success

March 5, 2026
Mortgage Rates Edge Up but Remain at Annual Lows
Industry News

Economists Warn ‘Wartime Inflation’ Could Push Rates Higher

March 5, 2026
Fed
Agents

Two Fed Members Say Iran War Makes Rate Cuts Uncertain

March 5, 2026
AI
Agents

California Realtors® Adopt AI Tool That Aims to Turn ‘Conversation’ Into Completed Forms

March 5, 2026
Trigger
Industry News

Law Effectively Banning ‘Trigger Leads’ in Mortgage Applications Takes Effect

March 5, 2026
Fathom Realty Expands Southern New Jersey Presence With Addition of 50-Agent Firm
Agents

Fathom Realty Expands Southern New Jersey Presence With Addition of 50-Agent Firm

March 5, 2026
Tip of the Day

Frozen Lockboxes: Tools and Strategies for Deicing Before a Showing

A truly blistering winter can freeze up locks, both lockboxes and locks on the doors themselves, so it can pay off to have a fast-acting solution. Read more.

Business Tip of the Day provided by

Recent Posts

  • Leveraging Opportunity for Long-Term Success
  • Economists Warn ‘Wartime Inflation’ Could Push Rates Higher
  • Two Fed Members Say Iran War Makes Rate Cuts Uncertain

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X