RISMEDIA, September 23, 2011–First Team® Real Estate today launched a new marketing campaign focusing on the profound, positive impact its agents make in their clients’ lives. The campaign comes with the announcement that the company was named the favorite real estate firm in the Orange County Register’s 2011 Best of Orange County readers poll. More than 100,000 consumers voted in the online survey.
The “My Story” campaign features First Team clients from throughout Southern California sharing how their agents helped them solve problems, overcome challenges and reach personal or professional goals. A different story will be featured each month for one year. Aimed at home buyers and sellers in a challenging real estate market, the campaign highlights the close relationships between First Team agents and their clients that underlie the agents’ ability to anticipate, meet and exceed their clients’ needs.
Harnessing the power of a fully integrated marketing campaign, each client story is portrayed in print advertising and online at www.FirstTeam.com/MyStory. Here, visitors can read the full story and watch it in a short video produced by award-winning filmmaker, Tasha Oldham, founder and CEO of My Story, Inc. They can also share their own First Team experience which will appear on the company’s Facebook page, blog, Twitter site and other social media platforms.
The premiere story brings viewers to the Lake Forest house of The Teen Project, Inc., which provides a home and skills for gaining independence to girls aged out of foster care with no home to return to. In 2008, Lauri Burns, founder of The Teen Project, Inc., and a leading advocate for emancipated foster youth, purchased the house with the help of a First Team agent. Local builders renovated the home’s interior and added three bedrooms at no or reduced cost. The agent donated $14,000 to purchase furniture for the six remodeled bedrooms, one of which had been designed by Extreme Makeover: Home Edition’s Didiayer Snyder.
“The honor of having been named Southern California’s favorite real estate company gives us a unique opportunity to show consumers what makes First Team stand apart from all other firms,” says First Team Founder and CEO Cameron Merage. “Our new campaign reflects the values and spirit that drive First Team as a family-owned, independent, non-franchised real estate firm born and bred in Orange County. In this, our 35th anniversary year, we remain deeply committed to the people of Southern California and to our guiding philosophy that real estate is a vocation through which First Team agents strive to bring significant and measurable value to their clients far beyond the mere transaction.”
About First Team® Real Estate
Headquartered in Costa Mesa, Calif., First Team Real Estate is the top ranked, family-owned, non-franchised real estate company in Calif. and is ranked 8th in sales volume nationwide. Founded by President and CEO Cameron Merage in Orange County in 1976, First Team and its family of companies have more than 60 locations supporting more than 2,000 employees and agents. Services include residential and commercial real estate, title, escrow and mortgage operations. For more information, visit www.firstteam.com or call 866-748-4982.
