Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
You did it. You jumped into the real estate game and now you’re “in it to win it.” That’s both exciting and challenging, especially when you’re a new agent looking to establish yourself in your market. There’s a lot ahead of you, and a lot on your to-do list. One of the best things you…
The recent legal verdict involving the National Association of REALTORS® (NAR) has sent shockwaves across our industry, sparking concerns among brokers and managers. In a candid forum aimed at addressing these concerns and supporting agents through this turbulent period, I shared a crucial perspective: It wasn’t 8 million, 80,000 or even 80 people who decided…
The recent antitrust lawsuit inadvertently highlighted something interesting during the trial. The plaintiffs’ attorney successfully argued that the whole real estate industry engaged in collusion and price-fixing. As real estate professionals, we know that isn’t true, right? Here’s the interesting part: Those attorneys who will be paid on contingency literally make their money in exactly…
The real estate industry has undergone massive changes and disruptions in recent years, and we’re certainly going through our fair share given the fallout from the recent National Association of REALTORS® lawsuit verdict and surrounding settlements. This got me thinking about how business planning may have to change as well, as the idea of planning…
No matter what industry you’re in, understanding the brain’s plasticity is key to success and growth. The brain isn’t fixed or static; it’s dynamic and continuously adapts to new experiences and information. I know, “nerd alert”—but stick with me. When it comes to real estate, engaging in ongoing learning sparks new neural connections, leading to…
A transformational shift is underway in the real estate industry, as the consideration of offering a 0% commission to the selling agent gains traction. This change might seem alarming at first glance, but it opens the door to a new and innovative approach to commissions that can bring benefits to all parties involved. A new…
I like art, but I’m the first one to tell you that I’m not very good at it. I don’t know all the famous painters, or the differences in brush-stroke styles, but I have learned recently that the frame they put the artwork into matters just as much as the artwork itself. Different frames will…
In the dynamic world of real estate, where market trends change rapidly and decisions can make or break a deal, critical-thinking skills are vital for success. New real estate agents (and many seasoned pros) stepping into these challenging times need to possess the ability to think critically and make sound judgments. Let’s explore why honing…
Whether your clients are buying or selling, a home that needs repairs can become a point of contention and require extra finesse during negotiation. As a real estate agent, knowing how to assess and weigh repairs and costs can give you an advantage in serving the best interests of your clients. Estimation of repairs As…
As a real estate agent in the current housing market, it can be challenging—or even downright scary—to navigate the constantly changing landscape. However, by putting the 80/20 principle in place in your business, you can streamline your efforts and focus on the tasks that will bring the most significant results. The 80/20 principle, also known…
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