Darryl Davis, CSP

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

Having a rock-solid referral system is every agent’s dream and–when done well–can be the cornerstone of your success. Whether you’re a seasoned real estate agent or just starting out in this industry, developing a reliable referral system can significantly boost your client base and sales. With the right techniques, you’ll foster strong relationships that turn…

As real estate agents, you face countless challenges and obstacles in your journey to success. It’s easy to get discouraged when things don’t go as planned, but here’s something every agent should consider, regardless of how long you’ve been an agent: Every failure is actually a stepping stone to greater achievements. This is the essence…

Whether you are embarking on a career as a new real estate agent or looking to pump some life back into your business, this time can be an exciting journey filled with opportunities for growth and success. However, like any profession, it requires dedication, strategy and a strong foundation to thrive. Here are some essential…

In the wake of recent headlines surrounding the National Association of REALTORS®’ lawsuit settlement and the Department of Justice’s renewed interest in investigating commission practices, skepticism regarding the value of real estate professionals has surfaced across the nation. Yet, amidst the noise, it would be foolish to overlook the enduring significance of the role you…

You did it. You jumped into the real estate game and now you’re “in it to win it.” That’s both exciting and challenging, especially when you’re a new agent looking to establish yourself in your market. There’s a lot ahead of you, and a lot on your to-do list. One of the best things you…

The recent legal verdict involving the National Association of REALTORS® (NAR) has sent shockwaves across our industry, sparking concerns among brokers and managers. In a candid forum aimed at addressing these concerns and supporting agents through this turbulent period, I shared a crucial perspective: It wasn’t 8 million, 80,000 or even 80 people who decided…

The recent antitrust lawsuit inadvertently highlighted something interesting during the trial. The plaintiffs’ attorney successfully argued that the whole real estate industry engaged in collusion and price-fixing. As real estate professionals, we know that isn’t true, right? Here’s the interesting part: Those attorneys who will be paid on contingency literally make their money in exactly…

The real estate industry has undergone massive changes and disruptions in recent years, and we’re certainly going through our fair share given the fallout from the recent National Association of REALTORS® lawsuit verdict and surrounding settlements. This got me thinking about how business planning may have to change as well, as the idea of planning…

No matter what industry you’re in, understanding the brain’s plasticity is key to success and growth. The brain isn’t fixed or static; it’s dynamic and continuously adapts to new experiences and information. I know, “nerd alert”—but stick with me. When it comes to real estate, engaging in ongoing learning sparks new neural connections, leading to…

A transformational shift is underway in the real estate industry, as the consideration of offering a 0% commission to the selling agent gains traction. This change might seem alarming at first glance, but it opens the door to a new and innovative approach to commissions that can bring benefits to all parties involved. A new…