As we kick off a new year, one of the most important things you can do as a real estate professional is reflect back on the year that just ended and take stock of where you fell in relation to the goals you set for yourself. Now is also the time to focus on what…
Self-promotion and marketing can feel daunting for agents. It can feel like you’re chasing business or playing catch up, rather than empowered and productive. The truth is, there are two ways you can run your business: You can be reactive, or you can be proactive. Being reactive When you run your business in a reactive…
Fierce competition is a reality in today’s housing industry. Showing your value and setting yourself apart to potential clients who are considering several other listing agents is not a should do—it’s a must do. It can be tempting to reduce your commission (which I don’t recommend) or work for free (which I also don’t recommend),…
We’ve all heard the popular phrase “up the ante,” which Merriam-Webster defines as “setting a higher standard or goal—often.” In real estate, we are continually called upon to up the ante by striving to set higher standards than our competition, particularly when proving ourselves against iBuyer companies. What iBuyer companies do (and don’t do) We…
Mentoring is one of the most fulfilling challenges an experienced agent can take on, especially for those wanting to grow their team with the right talent. Building Confidence Step by Step Training a new agent by tapping into the wisdom you’ve gained through experience is a win-win as they learn and grow into the role.…
We’ve all been there: You focus so hard on your daily activities that by the time you head to the kitchen to make dinner, you don’t have the brainpower left to decide what to make. How can we structure our day to have enough energy left over to enjoy our evening? It’s all about habits.…
Whether it’s social media marketing, technology or another aspect of your business that you’re struggling with, it’s important to remember that anyone can learn. Even if you’re 19 and just starting out in real estate, or 76 years young and still doing what you love, it’s never too early (or late!) to develop new skills,…
Prospecting. The very thought can create anxiety, especially when housing inventory is already low. Out of millions of agents across the country, why should they choose you? Abundance versus scarcity thinking The mind is a powerful thing; and whether you go into your prospecting with a mindset of scarcity or one of abundance, you will…
In an industry that is filled with fierce competition, success is not just about being “the best.” With millions of agents across the nation fighting for a top spot, it’s the agents who compete against themselves that truly win. I’m a huge fan of the Olympics, and I particularly love watching the interviews with athletes.…
As real estate coaches to our clients, that often means leaving our emotions out of the situation, especially when sellers are making unreasonable demands regarding pricing or repairs (or both). This can leave an agent feeling emotionally drained and exhausted, which can ultimately affect how we handle a situation. What Are They Really Committed To? …
For much of the past two-and-a-half years, it has been a housing market free-for-all, with bidding wars, multiple offers over... Read more.
