Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Most of us know someone who has moved to a different state or area in the last few years. Maybe you have friends who text photos of their new pet chickens, send frustrated messages about bad WiFi, or experience beautiful landscapes they couldn’t enjoy in city-center apartments. This article explores the movers—the reasons they moved,…
Since October 2022, the share of buyers purchasing their home without a mortgage has consistently been more than one-quarter of the market. The share is collected monthly in the REALTORS® Confidence Index and includes buyers who purchased primary homes, investors and vacation buyers. These all-cash homebuyers are happily avoiding the higher mortgage interest rates, which…
Of late, there have been questions around two statistics surrounding women purchasing homes: why women are more likely than men to buy homes, and how their financials compare to those of single men buying homes. The answers are worth looking into. Women have been second only to married couples in the home-buying market since the…
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