Dr. Jessica Lautz

Dr. Jessica Lautz is vp of demographics and behavioral insights for the National Association of REALTORS®.

Posts by Dr. Jessica Lautz

Cash Rules, New Study Finds

Since October 2022, the share of buyers purchasing their home without a mortgage has consistently been more than one-quarter of the market. The share is collected monthly in the REALTORS® Confidence Index and includes buyers who purchased primary homes, investors and vacation buyers. These all-cash homebuyers are happily avoiding the higher mortgage interest rates, which…

Tip of the Day

How to Build a ‘B-Roll Bank’ for Effortless Content

The idea of scripting, lighting and performing for a camera every day is enough to keep even the most ambitious professional on the sidelines. The secret is staying consistent without burning out isn’t working harder on your production—it’s working smarter with B-roll. Read more.

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