Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
In the rapidly evolving landscape of the 21st century, technological tools have become indispensable in many industries, and the real estate sector is no exception. The tech revolution has changed everything: from property transactions to smart home technology to home improvement projects. This transformation is not only making processes more efficient but also enhancing the…
Word of mouth and referrals, while valuable, can only take you so far in the real estate industry. Digital marketing is no longer new and uncharted territory in the space. It has become a necessary avenue to grow a business, so if you haven’t gotten on board already, you need to. If you want to…
Behind the scenes of every brokerage and team are a lot of moving parts. So how do you guarantee a smooth and desirable experience for every client? The more streamlined a real estate brokerage and/or team can make each transaction, the more sales will be made, the better reputation your brokerage will have, and the…
Take one meeting with an experienced REALTOR® as a buyer or a seller and you’re likely to hear about the many resources they have for you—from a lender to get you pre-qualified to a painter and a handyman who can help you get ready for market. As an agent, having these connections and resources is…
When asked how they plan to achieve their goals, many agents point to marketing, networking and communication as their steps to success. Unfortunately, many agents are unsure about which specific tactics to try for high ROI. We’re excited to highlight some of the tried-and-true tactics from top agents to help you finish out 2021 strong.…
If you’re having a difficult time finding contractors to help you get your listings ready for market, you’re not alone. Agents and homeowners across the country are struggling to find contractors to complete even the simplest of jobs—so what’s the deal? To tell the full story, it’s best to rewind back to the Great Recession…
As we head into the spring market, there’s a lot of hope. There’s also a lot of competition—and not just from fellow real estate agents. Disruptors (including iBuyers) are ready to fight for market share, even if it means losing money in the short run. With large companies willing to risk a lot to win…
In our 2021 Agent Playbook, we identified digital curb appeal as an increasingly important factor in selling homes. In fact, we think it’s so important that we predicted boosting digital curb appeal will be one of the tactics that leads agents to success in 2021. The concept of curb appeal has been around for long…
In our 2021 Agent Playbook, we identified digital curb appeal as an increasingly important factor in selling homes. In fact, we think it’s so important that we predicted boosting digital curb appeal will be one of the tactics that leads agents to success in 2021. The concept of curb appeal has been around for long…
In our 2021 Agent Playbook, we identified real estate agents’ 2021 goals and challenges as well as the tactics they’ve used previously to achieve their goals. When we looked at agents’ responses, we found that effective marketing is top of mind for agents looking to win more listings in 2021. This shows us that while…
Before presenting buyer agency documents spelling out agreement terms to a potential client, understand what they want via a detailed conversation. Read more.
