Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
According to the National Association of REALTORS®, a whopping 87% of licensed agents are out of the business in their first five years. In many cases, those agents don’t even renew their licenses after their first two years. In hot markets, people are attracted to real estate because they believe it’s easy to make money…
Years ago, I was preparing for a class and an agent came bounding into the room with a rather gregarious attitude, loudly proclaiming, “Agents who sit in the front row make the most money!” It’s been 20-plus years since that day and that agent still sits in the front row of every class he takes.…
The concept of real estate teams is not new and it’s been the point of debate for years: Do I join a team or fly solo? Real estate teams came to be when the lead agent, or the “rainmaker” had too much business and leads were falling into a trashcan. Instead of losing business, the…
Last year, the National Association of REALTORS® reported more than one and a half million licensed agents in the United States—the largest number of associates to ever be active at one time. That is a lot of options for consumers, and one could argue that it is your competition. But is it? As a master…
I was speaking with an agent the other day who is in the process of hiring her first assistant. She shared her fear of taking the leap—what if the market changes? I flashed back to 2003 when the real estate market started to blow up, especially in Phoenix, Arizona, where I live. The stories of…
I think all of us at one point in time have had a coach playing sports in school, or a favorite sixth grade teacher who helped you see your unique gifts and talents just a little differently—which was mostly like your first experience with a form of coaching, whether you realized it or not at…
With a new year right around the corner, it’s time to get serious about setting goals. But what’s in your BHAG? If you’re not familiar with the acronym, it stands for Big, Hairy, Audacious Goals. Yup, you read that right. And your 2022 business plan needs them. But a BHAG is more than a goal.…
The key to establishing a successful and compelling online presence can be a bit of an enigma; and just when we think we’ve figured it out, the “man behind the curtain” changes the rules. However, there are tried-and-true methods your team can rely on to build a powerful online presence, regardless of the ever-changing algorithms.…
Now that we’re a few months into 2021, it’s time to take advantage of the new opportunities that are at your fingertips. Perhaps it’s also time to give your real estate brand a refresh for the new year. Here are a few tips to get you started on building a brand that is modern, relevant…
Now that we’re a few months into 2021, it’s time to take advantage of the new opportunities that are at your fingertips. Perhaps it’s also time to give your real estate brand a refresh for the new year. Here are a few tips to get you started on building a brand that is modern, relevant…
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