The 4 Emotions of the Home-buying Process
More often than not, a buyer’s decision to purchase a new home is based on emotion, not logic. While they...
Agents
The Power of Referrals
One of the goals of any real estate professional is to build a steady stream of reliable leads. However, when...
The ‘Starbucks Principle’ for Real Estate and Why You Should Use It
A few weeks ago, I met with clients to discuss their real estate needs and desires. “We really want a...
High-Level Service for Seniors
When homebuyers are looking for a real estate professional to work with, their options are seemingly endless. The real estate...
Never Lose a Listing Again
If you've ever lost a listing you thought you “had in the bag,” then you have most likely encountered the...
Finish the Year Strong with These Success Tips
Are you close to reaching your goals for the year? Whether you maintained your momentum throughout the year or you’re...
3 Ways to Explain Your Value as an MLS
In an age when personalization and DIY culture are taking over, it can become challenging to rise above the static...
Home Warranties Are Worth Their Weight
As a real estate agent, your client is your top priority. You are, after all, in the client services industry,...
Keep the Pop Tarts in the Toaster, and More Tips for Successful Scripts
Succeeding in real estate comes down to skillful communication—scripts that are not only well thought-out, but also delivered thoughtfully. RISMedia’s...
Ask the Expert: What Out-of-the-Box Fall Marketing Strategies Will Help Me Stand Out from the Competition?
Today’s Ask the Expert column features Jackie Amato, customer service manager with RealEstateCalendars.com. Q: Are there any out-of-the-box marketing strategies...
7 Potential Under-the-Radar Issues That Could Derail a Deal
Key issues include the property’s history, potential environmental hazards and neighborhood dynamics that aren’t immediately obvious. Read more.
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