Success as an Agent in 2021 Means Nailing Digital Curb Appeal
In our 2021 Agent Playbook, we identified digital curb appeal as an increasingly important factor in selling homes. In fact,...
Agents
8 Must-Read Negotiation Books for Real Estate Agents
As a real estate agent, your income is determined by your ability to close the deal. Therefore, negotiation skills are...
What’s Love Got to Do With It?
In 1984, Tina Turner—the "Queen of Rock and Roll"—released a single that would ultimately become her greatest and only U.S....
Why ‘Coaching, Not Closing’ Is Key to Our Personal Success
I have spoken often about the phrase "coach, don't close," and for those who haven't heard me say that before,...
Virtual Assistants Explained: The Pros, the Cons and How to Hire
Virtual assistants were the trending topic of 2020 in real estate. With the new year, there has never been a...
5 Real Estate Agent Coaching Tips for 2021
Last year was filled with unique challenges that no one could have anticipated. We adopted the phrase "social distancing"; turned...
Prospecting for Luxury Expired Listings? 3 Critical Game Changers for Getting to ‘Yes’
What if you could reach out to hundreds of potential clients who were already warmed up to sell their luxury...
Let’s Get Personal: A Guide to Connecting With Your Audience on a Whole New Level
Before you know it, these social media tips will help you not only gain new leads and clients, but also...
Introducing Clubhouse: A New House for Real Estate Conversations
Have you heard of the new app, Clubhouse? This invite-only, FOMO-inducing social media app is growing rapidly, garnering a lot...
Actionable Marketing Tips to Win More Listings this Year
In our 2021 Agent Playbook, we identified real estate agents' 2021 goals and challenges as well as the tactics they've...
Five Terms Buyers Must Discuss With You Before Signing
“Once a client finds a house they really want, decisions start moving quickly,” says one real estate broker. “It is much easier to understand the fee, the services and the expectations before they are ready to make an offer.” Read more.
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