There’s No Such Thing as a Bad Lead
I recently asked a room full of agents—from brand-new to those with 30 years of experience—the following question: Are leads...
Best Practices
Does Home Surveillance Cross the Line?
Smile. You might be under surveillance. Does seller-imposed surveillance cross an ethical line? Agents, brokers and consumers are divided, with...
Real Estate Q&A: Can I Get My Neighbor to Pay for Her Tree’s Damage to My House?
(TNS)—Q: My neighbor's large, seemingly dead tree overhangs my screened-in pool and has long made me nervous. I have repeatedly...
Disenfranchised First-Timers: Solving the Need for Entry-Level Housing
This month's National Association of REALTORS® (NAR) Power Broker Roundtable discusses the affordable housing shortage, and potential solutions. Moderator Christina...
Anne M. Lusk: Serving the Needs of Today’s Customers
Vitals: Lusk & Associates Sotheby's International Realty Years in Business: 4 Size: 1 office, 30 agents Regions Served: Lancaster, Lebanon,...
Taming the Time Management Monster
Seventy-two percent of more than 5,000 REALTORS® have told Dirk Zeller that their No. 1 business challenge is time management....
Marketing Tactics Change, but Principles Stay the Same
As the real estate industry evolves, technology advances and everything moves at lightning speed, it's important to remember that while...
Planning Your Spring ‘To Do’ List? Don’t Forget to Go Outside!
I know it's warm and cozy doing your spring cleaning inside, but remember that spring cleaning plans should include a...
Let’s Connect: 10 Best Practices on Social Media
In an industry that has feared change for so long, change has arrived, and it's in the form of a...
Agents: Lead With Perception
Let's get one thing straight right out of the gate here: The real estate industry doesn't have a lead generation...
Top 4 ‘Don’t Bother’ Projects to Flag for Your Home Sellers
There’s a big difference in value between making improvements when planning to stay in a home versus prepping it for the market. Read more.
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