3 Tips to Convert Online Leads Every Time
Finding new prospects is the lifeblood of any real estate practice. Lead generation is one of the most profitable tasks...
Marketing
How to Use Instagram to Help Build Business
Instagram just passed the 400-million-user mark, and with the U.S. population spending an average of 1.7 hours on social media...
Ask the Expert: What Can I Do to Create Lasting Change?
Today's “Ask the Expert” column features John Wendorff, Chief Encouragement Officer with The Personal Marketing Company. Q: What can I...
The Key to a Successful Referral Network
Success is defined not only in terms of sales volume or the size of a brokerage, but also in terms...
Women, with Weaker Credit, Outdo Men When It Comes to Paying a Mortgage
Female single mortgage borrowers default less on their loans than male single borrowers, despite having weaker credit, a recently released report by...
Capitalizing on Your Business Classification
In today’s competitive business arena, a minute detail or decision can mean the difference between long-term success and immediate failure....
Don’t Be Wowed: Look for Little Details in a Potential Home
When you walk into what turns out to be your dream home, you’re blown away. It might be the color...
Basic Training: Marketing vs. Advertising
Agents and brokers are bombarded with programs, apps, lead-generation sources and literally hundreds of ways to spend their hard-earned money....
Are New Laws Impacting Real Estate in Your State?
New state laws relating to real estate have taken effect over the summer, many of which could impact homeowners, homebuyers...
Ask the Expert: How Can Fall Home Sellers Get Their Home in Tip-Top Shape?
In this interview, Pillar To Post Home Inspectors President Dan Steward shares ways your clients who are looking to sell...
RISMedia Headliners: Innovating for the Future
Succeeding in the new year will take more than determination and hard work—it will require utilizing technology that facilitates efficiency and increased business. In this in-depth feature, real estate tech leaders share the innovations they believe will give agents and brokers a competitive advantage in 2026. Read more.
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