Marketing

No matter who you are or where you come from, there are seven steps that can always lead you to...

In real estate, every decision a company makes could potentially transform into its competitive differentiator. For some, traditional business methods...

Finding new prospects is the lifeblood of any real estate practice. Lead generation is one of the most profitable tasks...

Instagram just passed the 400-million-user mark, and with the U.S. population spending an average of 1.7 hours on social media...

Today's “Ask the Expert” column features John Wendorff, Chief Encouragement Officer with The Personal Marketing Company. Q: What can I...

Success is defined not only in terms of sales volume or the size of a brokerage, but also in terms...

Female single mortgage borrowers default less on their loans than male single borrowers, despite having weaker credit, a recently released report by...

In today’s competitive business arena, a minute detail or decision can mean the difference between long-term success and immediate failure....

When you walk into what turns out to be your dream home, you’re blown away. It might be the color...

Agents and brokers are bombarded with programs, apps, lead-generation sources and literally hundreds of ways to spend their hard-earned money....