Rebrand Your Business in 5 Steps – Part 1
If you're looking to reinvent the business of your dreams, take what you already know and expand it into a...
Marketing
Giving Agents What They Want: More Mature Leads, More Structure
George C. Wallace Owner Coldwell Banker Wallace Knoxville, Tenn. www.cbww.com Region Served: Knoxville and surrounding counties Years in Real Estate:...
Industry Influencers: Dropping the Sales Pitch and Focusing on Education
Editor's Note: The Industry Influencers series analyzes the industry's most effective marketing efforts and shares experts' actionable insights. Javier Vidana...
Do Your Customers Trust Your Broker Marketing?
The technology landscape for engaging with homebuyers is evolving at a rate not seen in recorded history. The average homebuyer...
Segmenting Contacts in Your CRM to Personalize Touchpoints
One of your most important jobs as a real estate professional is to make regular contact with your clients. By...
3 Simple Ways to Improve Your Luxury Home Marketing Strategy
Recently, we spoke with our very own president of The Institute, Diane Hartley, to answer the three biggest questions on...
Focus on Setting Listing Appointments
We all know that top-performing real estate agents list homes. Lots of them. There are so many fantastic things that...
VIDEO: The Gold Treatment – Broker Turns Single, Small Lead Into Lead-Gen Machine for Years
Editor's Note: Due to reader interest in a recent interview with Michael LaRocque, broker/owner of LaRocque & Co., REALTORS® in...
Brokers: Where Are Your Marketing Dollars Best Spent?
Brokers: What's the best marketing spend? In this webinar, we'll break down effective marketing solutions and strategies, centered on generating...
3 Real Estate Agent Tips to Turn Your Sellers Into Your Buyers
As a real estate agent, you know client retention is key to your success. There's always potential for repeat business...
Why Solo Buyers Are Easier for Agents—But Also Present Unique Challenges
For a home transaction, often one is company and two’s a crowd. There’s very little miscommunication as you bond one-to-one with the client. These transactions are also becoming more common—but sometimes there are singular challenges with single buyers. Read more.
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