Social Skills: Is Rila Real Estate’s Version of Instagram?
It's being promoted as the Instagram of real estate. But will it prove as successful? A recently announced mobile app,...
Marketing
Stop the Obsession With Online Leads
I'm going to start by saying something contrary to popular opinion: Stop the obsession with online leads. For some reason,...
Looking for Cold-Calling Success? Try Out These Tips
Cold-calling. When real estate agents hear that phrase, it's hard not to think about rejection, right? For many agents, cold-calling...
Dispelling the Myth of the 20 Percent Down Payment
Since hitting a low point of 63 percent in 2016, the homeownership rate has rebounded, largely driven by millennial households purchasing their...
Industry Influencers: Letting Others Experience Your Business
Editor's Note: The Industry Influencers series analyzes the industry's most effective marketing efforts and shares experts' actionable insights. Record. Review....
Conveying a Heightened Level of Skill and Knowledge
NAR's Accredited Buyer's Representative (ABR®) Designation Is the Key to Attracting Leads and Closing Deals Everyone knows that when it...
Are Your Habits Costing You Money?
We've been told that to be successful in business, we must: Be clear about what goals we set. Be sure...
Realtors Property Resource®’s New Mailing Labels Feature Helps Real Estate Professionals Maximize Client Interactions
Last month, Realtors Property Resource® (RPR®) launched its new mailing labels feature, which allows users who want to do a...
Avoid These Pitfalls When Email Marketing
Email has become one of the most preferred communication channels for modern-day consumers. This is largely due to its effectiveness...
Handling Objections: 3 Cold-Calling Tips to Help You Generate Leads
If you're new to real estate or new to prospecting, cold-calling for listings can force you out of your comfort...
4 Hidden Costs of Homeownership Clients Should Understand
As your client’s guide to the process leading to homeownership, it’s your responsibility to make sure they know what they’re getting into from a financial perspective. Read more.
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