Marketing

Without clearly defined and measurable goals, it's hard to determine personal success. In order to achieve those goals, we need...

Although the vast majority of U.S. home sales involve real estate agents, the notion in the industry that consumers would...

Are you considering forming a real estate team, or expanding yours? RISMedia's Ultimate Real Estate Team Guide is an essential resource, with...

It's being promoted as the Instagram of real estate. But will it prove as successful? A recently announced mobile app,...

I'm going to start by saying something contrary to popular opinion: Stop the obsession with online leads. For some reason,...

Cold-calling. When real estate agents hear that phrase, it's hard not to think about rejection, right? For many agents, cold-calling...

Since hitting a low point of 63 percent in 2016, the homeownership rate has rebounded, largely driven by millennial households purchasing their...

Editor's Note: The Industry Influencers series analyzes the industry's most effective marketing efforts and shares experts' actionable insights. Record. Review....

NAR's Accredited Buyer's Representative (ABR®) Designation Is the Key to Attracting Leads and Closing Deals Everyone knows that when it...

We've been told that to be successful in business, we must: Be clear about what goals we set. Be sure...